Agriculture Update

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Socio-Economic Profile and Marketing Behaviour of Sweet Potato Growers in Belagavi District of Karnataka


Affiliations
1 Department of Agricultural Extension Education, College of Agriculture, University of Agricultural Sciences, Dharwad (Karnataka), India
     

   Subscribe/Renew Journal


The present study was conducted in Belagavi district of Northern Karnataka during the year 2018-19 to find out the socio-economic characteristics and marketing behaviour of sweet potato growers. Based on the highest area under cultivation two taluks namely Belagavi and Khanapur were purposively selected and from each taluk, three villages were selected and from each village, twenty sweet potato growers were selected randomly. Thus,the total sample size constitutes 120 respondents for the study. The data were collected using pre tested structured interview schedule personally by researcher. The collected data were analysed using appropriate statistical tools. The results of study revealed that 63.33 per cent of the sweet potato growers were middle age group, 42.50 per cent of the respondents were studied upto middle school. Further, 38.33 per cent of the respondents had semi medium land holding, nearly half (48.33%) of the respondents belonged medium farming experience, nearly two fourth (47.50%) of the respondents had medium economic motivation, slight more than two fifth (42.50%) of the respondents had medium risk orientation and more than half (55.00%) of the sweet potato growers had medium cosmopoliteness. In marketing behaviour, 50.00 per cent of the respondents get marketing information from others who visit the market, majority (84.17%) of the respondents transport their produce through minitempo, cent per cent sell their produce immediately after harvest, nearly three forth (88.33%) of the respondents sell their produce to commission agent and cent per cent sell their produce at APMC, more than two third (70.83%) of the respondents said middlemen involvement was higher extent, slight more than three fourth (76.67%) of the respondents determined their price through open auction, Three fifth (60.83%) of the respondents take self-decision for selling their produce and cent per cent of the respondents get delayed payment for their produce.

Keywords

Socio-Economic Characteristics, Marketing Behaviour, Sweet Potato Growers.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Ashokkumar, B. (2011). A study on entrepreneurial qualities and adoption behaviour of banana growers. M.Sc. (Ag.) Thesis, University of Agricultural Sciences, Dharwad, Karnataka (India).

  • Bharath, K., Sukanya, T. P., Belli, T. S., Shashikumar, R. B. S. and Girish, R. (2014). Socio- economic profile, knowledge gain and problem faced by the coconut growers of Chikmagalur district of Karnataka state. Internat. J. Res. in Human., Arts & Literature, 2 (6) : 15-20.

  • Campilan, D., Attaluri, S., Mallubhotla, S. and Surya, A.V. (2009). Sweet potato consumption in Orissa, India and implications for nutrition and livelihood improvement. In: 15th Symposium of ISTRC, Lima, Peru November : 9-13pp.

  • Chandrashekar, K. (2007). Analysis of onion production and marketing behaviour of farmers in Gadag district, Karnataka. M.Sc. (Ag.) Thesis, University of Agricultural Sciences, Dharwad, Karnataka (India).

  • Dharma, N. (2014). Knowledge and adoption of recommended chilli production technology by the growers., M.Sc. (Ag.) Thesis, Vasantrao Naik Marathwada Krishi Vidyapeeth, Parbhani, M.S. (India).

  • Mahatabali, K. M. (2010). A study on knowledge and adoption of aerobic rice growers in eastern dry zone of Karnataka state. M.Sc. (Ag.) Thesis, University of Agricultural Sciecnes, Bangalore, Karnataka (India).

  • Mbanaso, E. O., Agwu, A. E., Anyanwu, A. C. and Asumugha, G. N. (2012). Assessment of the extent of adoption of sweet potato production technology by farmers in the south east agro-ecological zone of Nigeria. J. Agric. Soc. Res., (JASR) 12 (1) : 124-136.

  • Nedunchezhiyan, M. (2015). Performance of sweet potato varieties and their nutritional profile under Punjab conditions. J.Root Crops, 40 (2) : 70-73.

  • Raghavendra, R. (2005). Study on knowledge and Adoption of Recommended Cultivation Practices of Cauliflower Growers in Belgaum District of Karnataka, M.Sc. (Ag.) Thesis, University of Agricultural Sciences, Dharwad, Karnataka (India).

  • Rihanmalik (2018). A study on knowledge and adoption of improved cultivation practices of grand naine banana variety in Haveri district. M.Sc. (Ag.) Thesis, University of Agricultural Sciences, Dharwad, Karnataka (India).

  • Rituraj, B., Borua, S., Deka, C.R. and Borah, D. (2015). Entrepreneurial behaviour of tribal winter vegetable growers in Jorhat district of Assam. Indian Res. J. Extn. Edu., 15 (1): 6569.

  • Sabi, S. (2012). Knowledge and technological gap in wheat production. M.Sc. (Ag.) Thesis, University of Agricultural Sciences, Dharwad, Karnataka (India).

  • Usha, C. B. (2015). Analysis of production and marketing of tuberose in North Karnataka. M.Sc. (Ag.) Thesis, University of Agricultural Sciences, Dharwad, Karnataka (India).

  • Woolfe, J.A. (1992). Sweet potato: an untapped food resource. Cambridge University Press.

  • WEBLIOGRAPHY

  • FAO (2011). Statistical database. Available at: http:// faostat.fao.org. (Retrieved on 4th April 2014).

  • FAOSTAT (2016). Statistics division of food and agriculture organization of the United Nations, http://faostat3.fao.org/ browse/Q/*/E.


Abstract Views: 267

PDF Views: 0




  • Socio-Economic Profile and Marketing Behaviour of Sweet Potato Growers in Belagavi District of Karnataka

Abstract Views: 267  |  PDF Views: 0

Authors

Chandrakanth V. Maradi
Department of Agricultural Extension Education, College of Agriculture, University of Agricultural Sciences, Dharwad (Karnataka), India
N. Manjula
Department of Agricultural Extension Education, College of Agriculture, University of Agricultural Sciences, Dharwad (Karnataka), India

Abstract


The present study was conducted in Belagavi district of Northern Karnataka during the year 2018-19 to find out the socio-economic characteristics and marketing behaviour of sweet potato growers. Based on the highest area under cultivation two taluks namely Belagavi and Khanapur were purposively selected and from each taluk, three villages were selected and from each village, twenty sweet potato growers were selected randomly. Thus,the total sample size constitutes 120 respondents for the study. The data were collected using pre tested structured interview schedule personally by researcher. The collected data were analysed using appropriate statistical tools. The results of study revealed that 63.33 per cent of the sweet potato growers were middle age group, 42.50 per cent of the respondents were studied upto middle school. Further, 38.33 per cent of the respondents had semi medium land holding, nearly half (48.33%) of the respondents belonged medium farming experience, nearly two fourth (47.50%) of the respondents had medium economic motivation, slight more than two fifth (42.50%) of the respondents had medium risk orientation and more than half (55.00%) of the sweet potato growers had medium cosmopoliteness. In marketing behaviour, 50.00 per cent of the respondents get marketing information from others who visit the market, majority (84.17%) of the respondents transport their produce through minitempo, cent per cent sell their produce immediately after harvest, nearly three forth (88.33%) of the respondents sell their produce to commission agent and cent per cent sell their produce at APMC, more than two third (70.83%) of the respondents said middlemen involvement was higher extent, slight more than three fourth (76.67%) of the respondents determined their price through open auction, Three fifth (60.83%) of the respondents take self-decision for selling their produce and cent per cent of the respondents get delayed payment for their produce.

Keywords


Socio-Economic Characteristics, Marketing Behaviour, Sweet Potato Growers.

References