Agriculture Update

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An Analysis of Promotional Strategies of Popular Brands of Wine in Bengaluru City, Karnataka


Affiliations
1 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru (KARNATAKA), India
2 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru (KARNATAKA), India
     

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Keywords

Promotional Strategies, Wine, Popular Brands
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  • An Analysis of Promotional Strategies of Popular Brands of Wine in Bengaluru City, Karnataka

Abstract Views: 277  |  PDF Views: 0

Authors

K. A. Poonacha
Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru (KARNATAKA), India
P. K. Mandanna
Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru (KARNATAKA), India
S. Kumar
Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru (KARNATAKA), India
Nataraj Patted
Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru (KARNATAKA), India

Abstract


No Abstract

Keywords


Promotional Strategies, Wine, Popular Brands