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Lab to Land - Factors Driving Adoption of Dairy Farming Innovations among Indian Farmers


Affiliations
1 Department of Veterinary and Animal Husbandry Extension Education, Veterinary College and Research Institute, Namakkal 637 002, India
 

In India sustaining dairy farming as a rural livelihood and to meet the growing demand of milk, necessitates development and dissemination of technology for improving the farm's output. There is also a need to understand how far existing innovations are adopted by farmers and factors influencing adoption and/or rejection. Hence, the factors that influence adoption and the extent of adoption were consolidated from past research using meta analysis and other techniques. It was found that at large-level farmer's knowledge (true effect size r value +0.64) and at medium-level (true effect size r value ranging from +0.32 to +0.47) attitude, risk-taking behaviour and economic motivation, milk production and sales, education, extension agency contacts and mass media exposure influenced adoption of dairy innovation. Further, along with the above factors poor innovation attributes were limiting adoption to 55%.

Keywords

Dairying, Diffusion and Adoption, Innovation, Meta Analysis, Rural Livelihood.
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Abstract Views: 376

PDF Views: 115




  • Lab to Land - Factors Driving Adoption of Dairy Farming Innovations among Indian Farmers

Abstract Views: 376  |  PDF Views: 115

Authors

D. Thirunavukkarasu
Department of Veterinary and Animal Husbandry Extension Education, Veterinary College and Research Institute, Namakkal 637 002, India
N. Narmatha
Department of Veterinary and Animal Husbandry Extension Education, Veterinary College and Research Institute, Namakkal 637 002, India

Abstract


In India sustaining dairy farming as a rural livelihood and to meet the growing demand of milk, necessitates development and dissemination of technology for improving the farm's output. There is also a need to understand how far existing innovations are adopted by farmers and factors influencing adoption and/or rejection. Hence, the factors that influence adoption and the extent of adoption were consolidated from past research using meta analysis and other techniques. It was found that at large-level farmer's knowledge (true effect size r value +0.64) and at medium-level (true effect size r value ranging from +0.32 to +0.47) attitude, risk-taking behaviour and economic motivation, milk production and sales, education, extension agency contacts and mass media exposure influenced adoption of dairy innovation. Further, along with the above factors poor innovation attributes were limiting adoption to 55%.

Keywords


Dairying, Diffusion and Adoption, Innovation, Meta Analysis, Rural Livelihood.

References





DOI: https://doi.org/10.18520/cs%2Fv111%2Fi7%2F1231-1234