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University courses initiated three decades ago in India, with the intention of increasing the number of science communicators, have failed to produce the required manpower. So science communication in the country is still inadequate to meet the needs of media consumers. This article describes some experiments in capacity building for science communication and science reporting in India, and provides evidence that justifies seven strategic shifts to generate science communicators in the country.

Keywords

Optimization of Resources, Science Communication, Skill Building, Support Systems, Training Strategies.
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