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India launched the National Mission on Medicinal Plants (NMMP) to provide livelihood opportunities for rural entrepreneurs. This study determines effec-tiveness of the mission in achieving rural sustainabi-lity. A case model of Khirvire village, Maharashtra using system dynamics approach is considered to identify the possible externalities which can challenge NMMP effectiveness. It is found that interventions most preferred by the policy and finance are of less preference for the village system. The study concludes that NMMP in its current design will not be sufficient for adequate activities dissemination in the Indian villages.

Keywords

Approach, Interventions, Medicinal Plants, Rural Development, System Dynamics.
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