Current Science

Open Access Open Access  Restricted Access Subscription Access

Marketing Analysis of Apple Crop in High Hills of Himachal Pradesh


Affiliations
1 ICAR-Indian Agricultural Statistics Research Institute, New Delhi 110 012, India
2 College of Horticulture and Forestry, Dr Yashwant Singh Parmar University of Horticulture and Forestry, Thunag, Mandi 175 048, India
 

Apple crop is the predominant temperate fruit in the high hills of Himachal Pradesh (HP), India, primarily due to the ideal temperate climate of the region characterized by high altitude and significant snowfall. This study aims to examine the marketing aspects of apple crops in the high hills of HP, taking into account the complex nature of its marketing patterns. It emphasizes the importance of maintaining a cautious approach within the marketing channel, as any oversight can reduce prices and profits. Additionally, the study examines the arrival trends of apples in the Agricultural Produce Marketing Committee of HP. The findings reveal that the retail channel demonstrated the highest marketing efficiency, followed by the commission agent’s channel, suggesting that reducing the intermediaries in the channel contributes to enhanced marketing efficiency.

Keywords

Apple, Arrival Trend, High Hills, Marketing Efficiency, Price Spread.
User
Notifications
Font Size

  • FAOSTAT, 2021; https://www.fao.org/faostat/en/#data/QCL (accessed on 3 February 2023).

  • Horticultural Statistics at a Glance, Horticulture Statistics Division, Department of Agriculture, Cooperation and Farmer’s Welfare (DAC&FW), Ministry of Agriculture and Farmer’s Welfare (MoA&FW), Government of India, 2018.

  • GoI, Agricultural Statistics at a Glance, DAC&FW, MoA&FW, Government of India, 2021.

  • Wani, F. A. and Songara, M., Production and marketing of apples in Himachal Pradesh: an empirical study. Int. J. Res. Cult. Soc., 2017, 10(1), 34–40.

  • Brij, B., Marketing systems for apple in hills – problems and prospects – a case study of Kullu district, Himachal Pradesh. Indian J. Agric. Market., 2006, 20, 101–105.

  • Panwar, T. S., Apple production in Himachal Pradesh: an impending, crisis. Econ. Polit. Wkly, 2011, 46, 10–12.

  • Saraswat, S. P., Organization of production and marketing of apple in Himachal Pradesh: a case study of kirari village. Indian J. Agric. Econ., 1997, 52, 630–631.

  • Bhat, A., Kachroo, J. and Kachroo, D., Economic appraisal of kinnow production and its marketing under north-western Himalayan region of Jammu. Agric. Econ. Res. Rev., 2011, 24, 283–290.

  • Mali, B. K., Bhosale, S. S., Shendage, P. N. and Kale, P. V., Economics of production and marketing of banana in Jalgaon district of western Maharashtra. Indian J. Agric. Market., 2000, 17, 173–181.

  • eUdhyan, Department of Horticulture, Himachal Pradesh; https://eudyan.hp.gov.in (accessed on 3 February 2023).

  • Acharya, S. S. and Agrawal, N. L., Agricultural Marketing in India, Oxford and IBH Pub, New Delhi, 2011, 5th edn, p. 572.

  • Thakare, H. P., Daundkar, K. S., Rathod, S. R. and Bondar, U. S., Changes and trends in arrival and prices of agricultural commodities in APMC Kolhapur market. Int. Res. J. Econ. Stat., 2017, 8(1), 26–30.

  • Jahangir, A., Kachroo, J., Bhat, D. and Bhat, A., Analysis of prices and arrivals of apple fruit in narwal market of Jammu. Econ. Aff., 2018, 63(1), 107–111.

  • Saha, Kar, N., Jha, A., Girish, K., Venkatesh, P. and Kumar, P., Market arrival and price behaviour analysis of potato in four major markets in India. Econ. Aff., 2020, 65(4), 529–533.

  • GoI, National Horticultural Board, MoA&FW, Government of India; https://www.nhb.gov.in (accessed on 5 February 2023).

  • Himachal Pradesh State Agricultural Marketing Board; https://hpsamb.org (accessed on 3 February 2023).


Abstract Views: 289

PDF Views: 87




  • Marketing Analysis of Apple Crop in High Hills of Himachal Pradesh

Abstract Views: 289  |  PDF Views: 87

Authors

Bharti
ICAR-Indian Agricultural Statistics Research Institute, New Delhi 110 012, India
Kaustav Aditya
ICAR-Indian Agricultural Statistics Research Institute, New Delhi 110 012, India
Sarita Devi
College of Horticulture and Forestry, Dr Yashwant Singh Parmar University of Horticulture and Forestry, Thunag, Mandi 175 048, India

Abstract


Apple crop is the predominant temperate fruit in the high hills of Himachal Pradesh (HP), India, primarily due to the ideal temperate climate of the region characterized by high altitude and significant snowfall. This study aims to examine the marketing aspects of apple crops in the high hills of HP, taking into account the complex nature of its marketing patterns. It emphasizes the importance of maintaining a cautious approach within the marketing channel, as any oversight can reduce prices and profits. Additionally, the study examines the arrival trends of apples in the Agricultural Produce Marketing Committee of HP. The findings reveal that the retail channel demonstrated the highest marketing efficiency, followed by the commission agent’s channel, suggesting that reducing the intermediaries in the channel contributes to enhanced marketing efficiency.

Keywords


Apple, Arrival Trend, High Hills, Marketing Efficiency, Price Spread.

References





DOI: https://doi.org/10.18520/cs%2Fv125%2Fi5%2F530-535