Analysis of Factors Promoting the Usage of Electronic National Agriculture Market in Rajasthan, India

Information and communication technology (ICT) can improve the value and supply chain for agriculture. The post-harvest value chain is still extensive in India, and farmers frequently do not get a reasonable share of the profit. Despite greater procurement by the state and federal Government agencies as well as players in the private sector, the vast majority of farmers continue to get the short end of the stick. The present study focuses on the factors promoting the usage of the electronic National Agriculture Market (e-NAM) in Rajasthan, India. The significant P-values in KMO and Bartlett’s test indicate that researchers can proceed with the factor analysis. Using principal component analysis, it was found that the well-known functionalities of e-NAM included virtual highlights, capacity-building amenities, e-bidding design features, value-addition modules and e-logistics features, which encouraged stakeholders to sell their products across the Indian states using digital platforms in order to achieve higher prices compared to traditional markets. The supply chain has been shortened due to e-NAM, which connects the physical markets of multiple states on a virtual stage using ICT.