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Factors that influence the behaviour of consumers of smartphone services in multinational companies


Affiliations
1 Department of Management, Marketing and Business Administration, Faculty of Economics and Business Administration, AL. I. Cuza University of Iasi, 700506, Romania
2 Norbert Dentressangle, Arad, 317380, Romania
3 Department of Management, Marketing and Business Administration, Faculty of Economics and Business Administration, AL. I. Cuza University of Iasi,, Romania
 

This article reports a study relating to the behaviour of users of smartphone services conducted in three multinational companies and provides an overview of the specialized literature on the sociopsychological behaviour of consumers, as well as on adopting new technologies. The purpose of the article is to identify and analyse factors that influence the users of smartphone services to further increase the usage of such services. The approach adopted was first to review the literature related to the technology acceptance models and then to test the hypotheses using SPSS regression analysis.

Keywords

Consumer behaviour, multinational companies, smartphone services, technology acceptance models.
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  • Factors that influence the behaviour of consumers of smartphone services in multinational companies

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Authors

T. Roman
Department of Management, Marketing and Business Administration, Faculty of Economics and Business Administration, AL. I. Cuza University of Iasi, 700506, Romania
S. Vasilache
Norbert Dentressangle, Arad, 317380, Romania
E. Maxim
Department of Management, Marketing and Business Administration, Faculty of Economics and Business Administration, AL. I. Cuza University of Iasi,, Romania
A. Manolica
Department of Management, Marketing and Business Administration, Faculty of Economics and Business Administration, AL. I. Cuza University of Iasi,, Romania

Abstract


This article reports a study relating to the behaviour of users of smartphone services conducted in three multinational companies and provides an overview of the specialized literature on the sociopsychological behaviour of consumers, as well as on adopting new technologies. The purpose of the article is to identify and analyse factors that influence the users of smartphone services to further increase the usage of such services. The approach adopted was first to review the literature related to the technology acceptance models and then to test the hypotheses using SPSS regression analysis.

Keywords


Consumer behaviour, multinational companies, smartphone services, technology acceptance models.

References





DOI: https://doi.org/10.18520/cs%2Fv109%2Fi6%2F1038-1046