Current Science

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This article reports a study relating to the behaviour of users of smartphone services conducted in three multinational companies and provides an overview of the specialized literature on the sociopsychological behaviour of consumers, as well as on adopting new technologies. The purpose of the article is to identify and analyse factors that influence the users of smartphone services to further increase the usage of such services. The approach adopted was first to review the literature related to the technology acceptance models and then to test the hypotheses using SPSS regression analysis.

Keywords

Consumer behaviour, multinational companies, smartphone services, technology acceptance models.
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