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The Role of Open Service Innovation in Enhancing Business Performance:The Moderating Effects of Competitive Intensity


Affiliations
1 Department of Education, University Kebangsaan Malasia, Bangi, Malaysia
2 University Kebangsaan Malasia, Bangi, Malaysia
3 University Technologi Malaysia, Johur Bahru, Malaysia
 

In the past, open innovation has been studied from the perspective of manufacturing businesses, while services have received much less attention, regardless of the predominant role they play in advanced economies. The present study focuses on open service innovation in tourism industry. We study the moderating effect of competition intensity on the relation between business performance and open service innovation in tourism industry. Analysing data from managers of 346 travel agencies, this study shows that open service innovation has a positive effect on business performance and this effect increases by competition intensity construct.

Keywords

Business Performance, Competition Intensity, Open Service Innovation, Travel Agencies.
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  • The Role of Open Service Innovation in Enhancing Business Performance:The Moderating Effects of Competitive Intensity

Abstract Views: 401  |  PDF Views: 144

Authors

Amir Foroughi
Department of Education, University Kebangsaan Malasia, Bangi, Malaysia
Nor Aishah Buang
Department of Education, University Kebangsaan Malasia, Bangi, Malaysia
Zizah Che Senik
University Kebangsaan Malasia, Bangi, Malaysia
Reihaneh Sadat Hajmirsadeghi
University Technologi Malaysia, Johur Bahru, Malaysia
Mahdi Mohammad Bagheri
University Technologi Malaysia, Johur Bahru, Malaysia

Abstract


In the past, open innovation has been studied from the perspective of manufacturing businesses, while services have received much less attention, regardless of the predominant role they play in advanced economies. The present study focuses on open service innovation in tourism industry. We study the moderating effect of competition intensity on the relation between business performance and open service innovation in tourism industry. Analysing data from managers of 346 travel agencies, this study shows that open service innovation has a positive effect on business performance and this effect increases by competition intensity construct.

Keywords


Business Performance, Competition Intensity, Open Service Innovation, Travel Agencies.



DOI: https://doi.org/10.18520/cs%2Fv109%2Fi4%2F691-698