Current Science

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The present article aims to analyse the presence of Indian companies in the European market and identify the barriers they encounter, offering highlights concerning the fields with investment potential, as well as solutions for the reduction of entry barriers. It has also made a foray into the history of Romanian-Indian relations, an important issue in the context of the new strategy of the Indian companies that turn towards Central and Eastern Europe. Thus, Romanian companies will face an increased competition, because multinationals from emerging countries are much more aggressive competitors than the traditional ones from Western Europe.

Keywords

Emerging and Single Markets, FDI, Globalization, Multinationals.
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