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This research examines the use of market mechanisms to not only distribute social impact technologies but also to collect data about the technologies and their customers' behaviour. Essmart, a last-mile distribution social enterprise operating in Tamil Nadu, India, addresses technology for development's distribution and information gaps with a transparent, closed-loop feedback system that incorporates all relevant factors. Market-based distribution and data are vital to the success of creating social impact through technology.

Keywords

Data, Development, Distribution, Rural, Technology.
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