A Journey Towards: To Become the Best Varsity

Now days, the students and the parents usually decide to join a university / college based on its reputation, rather than its location. It is evident in the case of BITS, a foremost engineering college in India which is being set up in a very small village named Pilani. B est industries usually recruit candidates from the best universities. This creates more competition within universities, to become the best in the region. Desiring fruitful results, more & more Indian universities are going ahead with various Memorandum Of Understandings (MOU) with various best-in class industries & universities. This creates a gradual improvement in the overall academics & working of those universities, thereby improving their ranking year on year. This article tells an overview on how to improve the reputation of the universities in terms of "soft power" perspective with respect to other universities in the region. This study mainly focuses with respect to Indian context and how the universities benefit out of it.