Study on Protecting Privacy in Personalized Web Search

The size of the Internet increasing as per to grow the users of search providers continually demand search results that are accurate to their demands. Personalized Search is one of the options available to users in order to sculpt search results based on their personal data returned to them provided to the search provider. This brings up fears of privacy issues however, as users are typically anxious to revealing personal info to an often faceless service provider along the Internet. This work proposes to administer with the privacy issues surrounding personalized search and discusses ways that privacy can be improved so that users can get easier with the dismissal of their personal information in order to obtain more precise search results.