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The Adaptive Framework of Internet Banking Services Based on Customer Classification


Affiliations
1 Pondicherry University, Pondicherry, India
2 Department of MBA, Banking Technology, Pondicherry University, Pondicherry, India
     

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The following paper deals with the Customer Pattern of internet banking of different banks proposition of an Architecture model for the various Measures suggested for the internet banking users of the banking services provided for the customers in India, for effective utilization of the internet banking services & better capitalization of the untapped market potential of the internet banking in India. To use the services provided under Internet banking has following characteristics of Speedy Transactions, Faster processing, No need to stand in Queue, Lower transaction cost, Better utilization of resources, One click Access to Wide-Products. But due to the problem of service disruption of internet banking due to ineffectiveness of the existing system as to the service dis-contentment among the services and service monitoring of the internet banking. We propose Architecture Pattern styles and suggestive framework for effective utilization of Internet banking from the Customer Pattern.

Keywords

Architecture Pattern, Customer Pattern, Internet Banking, Banking Services, Service Monitoring.
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  • The Adaptive Framework of Internet Banking Services Based on Customer Classification

Abstract Views: 232  |  PDF Views: 3

Authors

A. Meiappane
Pondicherry University, Pondicherry, India
K. Gideon
Department of MBA, Banking Technology, Pondicherry University, Pondicherry, India
V. Prasanna Venkatesan
Department of MBA, Banking Technology, Pondicherry University, Pondicherry, India

Abstract


The following paper deals with the Customer Pattern of internet banking of different banks proposition of an Architecture model for the various Measures suggested for the internet banking users of the banking services provided for the customers in India, for effective utilization of the internet banking services & better capitalization of the untapped market potential of the internet banking in India. To use the services provided under Internet banking has following characteristics of Speedy Transactions, Faster processing, No need to stand in Queue, Lower transaction cost, Better utilization of resources, One click Access to Wide-Products. But due to the problem of service disruption of internet banking due to ineffectiveness of the existing system as to the service dis-contentment among the services and service monitoring of the internet banking. We propose Architecture Pattern styles and suggestive framework for effective utilization of Internet banking from the Customer Pattern.

Keywords


Architecture Pattern, Customer Pattern, Internet Banking, Banking Services, Service Monitoring.