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Mitigating the Risk of Customer Churn Using K-Means Clustering


Affiliations
1 Department of Information Technology, Sri Sairam Institute of Technology, Chennai, Tamilnadu, India
     

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The probability that a customer is not benefited by investing in a particular share, while there is still a chance for calculating accurate result that changes in milliseconds, has a huge impact on the profit for the customer as well as the organization they is associated with. Considering this criteria, a new clustering algorithm called the K-Means clustering method (KMC) is proposed. There are speculative results that witness K-means has stronger clustering semantic strength than other clustering methods in data mining. Can also get suggestions to avoid the risk of investing in an unprofitable share.

Keywords

Churn, K-Means Clustering Method, Map-Reduce, Subtractive Clustering Method, Fuzzy C-Means, Semantic-Driven Subtractive Clustering Method, Axiomatic Fuzzy Sets.
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  • Mitigating the Risk of Customer Churn Using K-Means Clustering

Abstract Views: 230  |  PDF Views: 4

Authors

P. Sharmila
Department of Information Technology, Sri Sairam Institute of Technology, Chennai, Tamilnadu, India
J. Ilakkiya
Department of Information Technology, Sri Sairam Institute of Technology, Chennai, Tamilnadu, India

Abstract


The probability that a customer is not benefited by investing in a particular share, while there is still a chance for calculating accurate result that changes in milliseconds, has a huge impact on the profit for the customer as well as the organization they is associated with. Considering this criteria, a new clustering algorithm called the K-Means clustering method (KMC) is proposed. There are speculative results that witness K-means has stronger clustering semantic strength than other clustering methods in data mining. Can also get suggestions to avoid the risk of investing in an unprofitable share.

Keywords


Churn, K-Means Clustering Method, Map-Reduce, Subtractive Clustering Method, Fuzzy C-Means, Semantic-Driven Subtractive Clustering Method, Axiomatic Fuzzy Sets.