Streaming as a Technique in Web Publishing:A Study of Challenges and Merits

In this technocratic world, publishing video has occupied an inevitable part in many business firms, web communication, marketing, and customer support strategies. The emergence of user friendly video formats has made video contents easily available to consumers. Recent developments in video encoding tools, video players and servers, and increasing user sophistication have made creating and delivering video on the web easier than yesteryears. This paper deals with the techniques involved in functioning of streaming media; the challenges faced in publishing; and their relative merits in enhancing a better performance in the web.