A Study on Product Usability Evaluation and Feature Fatigue Analysis Methods for Online Product

Customers prefer to choose products with more features and capabilities initially, but after having worked with a product, they become frustrated or dissatisfied with the usability problems caused by too many features. This phenomenon is called “feature fatigue”. Clearly, customer’s dissatisfaction after use will have a negative effect on company’s long-term revenue, and the inconsistence is a big challenge for firm’s product development. In this paper the methods of usability evaluation and feature fatigue analysis are described.