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Campaigning Ingeniously in Social Networks with Corporate Social Responsibility (CSR)


Affiliations
1 Department of Computer Applications, Hindusthan College of Arts and Science, India
2 Department of BCA, Hindusthan College of Arts and Science, India
     

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Social media thrives upon open, transparent conversations based on trust. And coupled with its viral nature, it is often elected above other mediums to drive a message home. Brands are increasingly adopting the social media route, especially when it comes to executing corporate social responsibility. This year, some innovative CSR campaigns that show promise as well as are an indicator of the evolution of social media has been released. The social value of ‘like/share’ and the power of the social network have been put to clever use. Here, in this paper a collection of 5 impressive CSR campaigns that have leveraged the power of social media is discussed.


Keywords

Search Engine, Google, Bing, Spam, Ranking.
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  • Campaigning Ingeniously in Social Networks with Corporate Social Responsibility (CSR)

Abstract Views: 179  |  PDF Views: 0

Authors

S. Sasikala
Department of Computer Applications, Hindusthan College of Arts and Science, India
S. Saranya
Department of Computer Applications, Hindusthan College of Arts and Science, India
A. G. Aghilan
Department of BCA, Hindusthan College of Arts and Science, India
Nandhu Pradeep
Department of BCA, Hindusthan College of Arts and Science, India

Abstract


Social media thrives upon open, transparent conversations based on trust. And coupled with its viral nature, it is often elected above other mediums to drive a message home. Brands are increasingly adopting the social media route, especially when it comes to executing corporate social responsibility. This year, some innovative CSR campaigns that show promise as well as are an indicator of the evolution of social media has been released. The social value of ‘like/share’ and the power of the social network have been put to clever use. Here, in this paper a collection of 5 impressive CSR campaigns that have leveraged the power of social media is discussed.


Keywords


Search Engine, Google, Bing, Spam, Ranking.