The Addictive Behaviors of Youth: Usage and Impact of Mobile Application in Tamilnadu

Today worldwide media has upgraded to   print culture in 19th-century, electronic culture in the 20thcentury and to the digital culture in the 21st century. Digital culture is the Internet, evoulation of human race, Artificial Intelligence (AI), cyberethics, security, privacy, and policy (Clayton d'Arnault, 2015). Digital Communication Technology (DCT) has adapted in the palms of people as Digital smartphones with its creative mobile applications.  The usage of the mobile between the youth under the age of 20-30 is more. The digital smartphone culture by the way of its look showcase a fashionable social life of the youth. Since the smartphone is associated with modern digitized in the life youth, at present the companies promote the smartphone as a fashionable elements (Katz & Sugiyama, 2013).

Ananya Bhattacharya (2017) reveals that the through Google play store in the year 2015 Indians downloaded 3.6 billion android mobile applications and it double folded (6.2 billion) in 2016 and same has increased more in following years. The usage and adoption of smartphone Applications differ from place to place according to the speed of the Internet connection (Muhammad Sarwar, 2013). This research paper aims at examining factors in the area of both rural and urban which affect youth in the adoption and usage of mobile applications.

A survey was conducted on the smartphone says that the adoption of smartphone in the selected districts of Tamilnadu makes a impact. The need of sampling method was administered and targeting near about 400 samples in collecting data from four districts of Tamilnadu (Chennai, Coimbatore, Trichy and Tirunelveli). The collected data were analyzed with the Statistical packages for the Social Science (SPSS). Because of more software applications it has proven that the smartphone was attracted the students. The digital smartphones plays a major role and became an unavoidable equipment of youth's everyday life that is using for personal, public communication and entertainment activities, to engage and collaborate on political, social issues and more.