Public Service Campaigns of Media Groups:A Study of Dainik Bhaskar Newspaper Vis-a-Vis Image-Engineering

This paper aimed at probing into the intentions and implications of the media groups while planning and executing public service campaigns through interview method, and side-by-side observing the response of the lay person to such campaigns through survey-operation. The researcher encompassed the public service campaigns run by Dainik Bhaskar newspaper at Sirsa, Haryana; and attempted to recognize their impact vis-a-vis image-engineering. The loopholes left in-between during the process of running these campaigns were sought to be located by the researcher.