IAHRW International Journal of Social Sciences Review

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Subliminal Priming: Its Impact on Affective Judgement


Affiliations
1 Department of Psychology, University of Calcutta, Kolkata, West Bengal, India
2 Department of Psychology, Maharani Kasiswari College, Kolkata, West Bengal, India
     

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The current research tries to unravel if primes which are not consciously perceivable can impact emotion categorization task. For this study, 101 healthy young adults (male = 38; female = 63) with mean age of males being 22.35 with an SD of 2 and that of females being 22.18 with an SD of 0.77 were made to perform a cognitive task where they had to categorize the emotion displayed by neutral faces after being primed by neutral and negative words, presented supraliminally or subliminally. A software SublimiX was used to generate subliminal stimuli and present the priming task. The neutral facial expressions were created using a software called FaceGen Modeller. General health Questionnaire (Goldberg, 1992) was administered to screen psychiatric morbidity in the participants. Results revealed an attention bias towards negative (unpleasant) stimuli.

Keywords

Prime, Subliminal, Supraliminal.
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  • Subliminal Priming: Its Impact on Affective Judgement

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Authors

Parama Gupta
Department of Psychology, University of Calcutta, Kolkata, West Bengal, India
Saheli Chatterjee
Department of Psychology, University of Calcutta, Kolkata, West Bengal, India
Reshmi Palit
Department of Psychology, Maharani Kasiswari College, Kolkata, West Bengal, India
Deepshikha Ray
Department of Psychology, University of Calcutta, Kolkata, West Bengal, India

Abstract


The current research tries to unravel if primes which are not consciously perceivable can impact emotion categorization task. For this study, 101 healthy young adults (male = 38; female = 63) with mean age of males being 22.35 with an SD of 2 and that of females being 22.18 with an SD of 0.77 were made to perform a cognitive task where they had to categorize the emotion displayed by neutral faces after being primed by neutral and negative words, presented supraliminally or subliminally. A software SublimiX was used to generate subliminal stimuli and present the priming task. The neutral facial expressions were created using a software called FaceGen Modeller. General health Questionnaire (Goldberg, 1992) was administered to screen psychiatric morbidity in the participants. Results revealed an attention bias towards negative (unpleasant) stimuli.

Keywords


Prime, Subliminal, Supraliminal.

References