International Journal of Applied Marketing and Management

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Disruptive Innovation in Advertising & Branding-Customer Retention for Sustaining Growth


Affiliations
1 NAAC Coordinator, International Institute of Business Studies, Bangalore, Karnataka, India
2 Human Resource Management Area, Alliance University, Bangalore, Karnataka, India
3 Snapbizz CloudTech Pte. Ltd., Singapore and India Head Quarters, Bangalore, Karnataka, India
     

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Corporate Business & Industry are revisiting their own business processes and technology approaches as competitors and partners start to employ ‘digitalised’ business processes and exploit the increasing convergence between operational technology and information technology in the Corporate World. Technology solution providers are using concepts such as Internet of Things (IoT) to reach customers’ visibility and effectively at Point of Purchase (PoP) to sustain growth. Companies are creating and implementing the IoT solutions as alternative solutions to traditional technology solutions. Emerging business models allow Corporates to rethink or even outsource. Visibility by Advertising & Branding, Customer Retention by Intelligent connected systems along with network communications, software, and analytics now enable companies to improve and Turnaround Time (TAT) to optimise operating performance.

Keywords

Customer Relationship Management (CRM), Customer Retention by Visibility, Disruptive Innovation, Supply Chain Management (SCM), Digital Visual Merchandising, Stock Keeping Units (SKUs), Point of Purchase (PoP), Point of Sale (PoS), Turnaround Time (TAT), and Internet of Things (IoT).
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  • Disruptive Innovation in Advertising & Branding-Customer Retention for Sustaining Growth

Abstract Views: 262  |  PDF Views: 0

Authors

A. Prakash
NAAC Coordinator, International Institute of Business Studies, Bangalore, Karnataka, India
Aswathi Nair
Human Resource Management Area, Alliance University, Bangalore, Karnataka, India
Dinesh Kumar
Snapbizz CloudTech Pte. Ltd., Singapore and India Head Quarters, Bangalore, Karnataka, India

Abstract


Corporate Business & Industry are revisiting their own business processes and technology approaches as competitors and partners start to employ ‘digitalised’ business processes and exploit the increasing convergence between operational technology and information technology in the Corporate World. Technology solution providers are using concepts such as Internet of Things (IoT) to reach customers’ visibility and effectively at Point of Purchase (PoP) to sustain growth. Companies are creating and implementing the IoT solutions as alternative solutions to traditional technology solutions. Emerging business models allow Corporates to rethink or even outsource. Visibility by Advertising & Branding, Customer Retention by Intelligent connected systems along with network communications, software, and analytics now enable companies to improve and Turnaround Time (TAT) to optimise operating performance.

Keywords


Customer Relationship Management (CRM), Customer Retention by Visibility, Disruptive Innovation, Supply Chain Management (SCM), Digital Visual Merchandising, Stock Keeping Units (SKUs), Point of Purchase (PoP), Point of Sale (PoS), Turnaround Time (TAT), and Internet of Things (IoT).

References