| Issue | Title | |
| Vol 1, No 2 (2016) | A Critical Review of the Various Models of Service Quality and their Application in the Hotel Industry | Abstract |
| Insha Amin, Dil Pazir | ||
| Vol 3, No 1 (2018) | A Methodology to Measure Brand and Consumer’s Personality Congruence:A Study on Wristwatch Brands | Abstract |
| Saugat Ghosh | ||
| Vol 3, No 2 (2018) | A Study of Consumer Buying Behavior for Home Financing With Special Reference to India Shelter, Kota | Abstract |
| Richa Jain, Ghanshyam Panchal | ||
| Vol 4, No 2 (2019) | A Study on Effect of Customers’ Awareness, Preference and Perception Towards Purchase Decision of Eco-Friendly Product | Abstract |
| Shikha Bhargava, Mamta Manshani | ||
| Vol 5, No 1&2 (2020) | Agricultural Policy Changes due to COVID-19 Pandemic | Abstract |
| Udit Chaudhary | ||
| Vol 5, No 1&2 (2020) | An Application of Markovian Brand Switching Model to Develop Marketing Strategies in Sunscreen Market with Special Emphasis on the Determination of Long Run Steady State Market Shares | Abstract |
| Ranjan Kumar Gupta, Debdip Khan, Sudatta Banerjee, Falguni Samanta | ||
| Vol 1, No 2 (2016) | An Empirical Study of Brand Image, Usage and Familiarity among Indian Users:A Factor Analytic Approach | Abstract |
| Saurabh Grover | ||
| Vol 6, No 1 (2021) | An Empirical Study on after Sale Service of LIC with the Thrust on Agents’ Ability after COVID-19 | Abstract |
| Lovely Biswas, Amit Kumar Chakrabarty, Malay Kumar Ghosh | ||
| Vol 1, No 2 (2016) | An Emprical Study on Customer Perception towards CRM Practices Influence of Demographic Factors:A Study with Reference from Virudhunagar District, TA | Abstract |
| Sheik Abdullah, Rathinam Manohar, Mohammed Abubakkar Siddique | ||
| Vol 3, No 1 (2018) | An Experimental Investigation of Effects of Media Type and Plot Connection on Brand Placement Effectiveness | Abstract |
| Murtaza Hassan Itoo, Komal Nagar | ||
| Vol 3, No 1 (2018) | Association and Correlation Between the Independent Variables and Buying of Consumer Goods:A Study with Reference to Rural Market of Shivamogga District, Karnataka | Abstract |
| H. S. Prakash | ||
| Vol 7, No 1 (2022) | Attitudinal, Awareness, and Perceptional Differences in Virtual and Offline Learning during the COVID-19 Pandemic | Abstract |
| Priyeta Priyadarshini, Purvi Pujari | ||
| Vol 2, No 1 (2017) | Attributes Contributing in the Positioning:Multidimensional Analysis of Hotels in Gwalior | Abstract |
| Rahul Pratap Singh Kaurav, J. P. Verma | ||
| Vol 7, No 1 (2022) | Awareness and Practices of Disposal of Unwanted Medicines among Patients Visiting the OPD and Healthcare Professionals | Abstract |
| Astha Zalpuri, Vishal Kamra, Rashmi Zalpuri, Aarti Garg | ||
| Vol 2, No 1 (2017) | Brand Consciousness among Teenagers in India:An Empirical Study | Abstract |
| Pallavi, Rishi Raj Sharma | ||
| Vol 2, No 1 (2017) | Buying Attributes for Automotive Products and Banking Services | Abstract |
| Krishna K. Havaldar, Mihir Dash, Jacob Alexander, Kshitiz Sharma | ||
| Vol 3, No 1 (2018) | Cause-And-Effect Relationship Between Service Quality Perception and Patient’s Satisfaction With Special Reference to Private Diabetic Clinics | Abstract |
| Kamakshaiah Musunuru, Venugopal Reddi | ||
| Vol 2, No 2 (2017) | Celebrity Endorsement-An Analysis of Brand Image and Celebrity Image | Abstract |
| Vishwas Gupta | ||
| Vol 4, No 1 (2019) | Changing Equations of India | Abstract |
| Virendra Singh, Abhishek Gautam, Monika Goel | ||
| Vol 7, No 1 (2022) | Comparative Study of Traditional Advertising Vis à Vis Digital Marketing – With Reference to FMCG Products | Abstract |
| Pooja Agarwal | ||
| Vol 6, No 2 (2021) | Conceptualising Strategic Priorities of White Goods | Abstract |
| Manish Uprety, P. C. Kavidayal | ||
| Vol 2, No 1 (2017) | Consumer Preferences of Seafood Types in Belgium, Spain and Italy | Abstract |
| Nashila Rahmaniya, N. Mini Sekharan | ||
| Vol 3, No 2 (2018) | Customer Experience in Luxury Stores:A Study of Indian Women Customers | Abstract |
| Shilpa Bagdare | ||
| Vol 4, No 2 (2019) | Declining Utilization of Workforce in India | Abstract |
| Neelam Singh, Surabhi Saxena, Anuradha | ||
| Vol 4, No 2 (2019) | Delighted Values-4R’s | Abstract |
| Akash Gupta | ||
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