International Journal of Applied Marketing and Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Comparative Study of Traditional Advertising Vis à Vis Digital Marketing – With Reference to FMCG Products


Affiliations
1 Student, MBA Department, MIET Business School, Meerut, Uttar Pradesh, India
     

   Subscribe/Renew Journal


Marketing has been growing for decades in one form or another. The main purpose of marketing is to make goods and services available to customers as per their needs and wants. Traditionally, marketing used to be done through limited mediums like television, print media, and so on. However, with the changing times and with continuous improvements in information technologies, there has been a shift to modern ways of marketing. Digital Marketing has provided the great opportunity and a huge platform to the marketers to connect to the target audience. India is one of the largest growing markets in the world and the scope for digital marketing is going to increase the most. Modern tools include social media advertisements, e-mail marketing, and so on. This study will focus on how companies and various firms are moving towards the use of modern ways of advertising, and how it is getting easier for them to use these mediums and in connecting the tastes and preferences of a larger customer base.

Keywords

Marketing, Digital Marketing, Traditional Marketing, Cost Effective, Customer Knowledge
User
Subscription Login to verify subscription
Notifications
Font Size

  • Raluca, D. (2016). Blending traditional and digital marketing. Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences, 9(58), 51-56.

  • Bala, M., & Verma, D. (2018). A critical review of digital marketing. International Journal of Management, IT & Engineering, 8(10).

  • Suginraj, M. (2017). Growth of online marketing in India – A study. International Journal of Research in Management & Business Studies, 4(3), 9-14.

  • Parab, U. (2020). Trends in digital marketing in India. International Journal of Advanced Research in Science, Communication and Technology, 9(5), 171-174.

  • http://www.zenithresearch.org.in/images/stories/pdf/2020/DECEMBER/ZIJMR/zijmr3dec20-13797.pdf

  • https://www.jetir.org/papers/JETIRZ006100.pdf

  • https://www.diva-portal.org/smash/get/diva2:3806/FULLTEXT01.pdf

  • https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3 545505

  • https://ijrmbs.com/vol4issue3SPL1/suginraj.pdf https://ijarsct.co.in/Paper435.pdf

  • https://docplayer.net/22152061-Blending-traditionalanddigital-marketing.html

  • https://link.springer.com/chapter/10.1007/978-3-030-48332-6_17 https://www.adgully.com/fevicol-sofa-campaign-depicts-60-years-of-the-brands-existence-87843.html

  • https://www.in-mind.org/article/the-good-the-bad-andthe-ugly-of-the-dove-campaign-for-real-beauty

  • https://scroll.in/magazine/819640/forget-pierce-brosnans-stunts-all-pan-masala-ads-target-the-aspirational-sentimental-indian

  • https://seriouslysimplemarketing.com/traditional-vs-online-marketing/


Abstract Views: 313

PDF Views: 1




  • Comparative Study of Traditional Advertising Vis à Vis Digital Marketing – With Reference to FMCG Products

Abstract Views: 313  |  PDF Views: 1

Authors

Pooja Agarwal
Student, MBA Department, MIET Business School, Meerut, Uttar Pradesh, India

Abstract


Marketing has been growing for decades in one form or another. The main purpose of marketing is to make goods and services available to customers as per their needs and wants. Traditionally, marketing used to be done through limited mediums like television, print media, and so on. However, with the changing times and with continuous improvements in information technologies, there has been a shift to modern ways of marketing. Digital Marketing has provided the great opportunity and a huge platform to the marketers to connect to the target audience. India is one of the largest growing markets in the world and the scope for digital marketing is going to increase the most. Modern tools include social media advertisements, e-mail marketing, and so on. This study will focus on how companies and various firms are moving towards the use of modern ways of advertising, and how it is getting easier for them to use these mediums and in connecting the tastes and preferences of a larger customer base.

Keywords


Marketing, Digital Marketing, Traditional Marketing, Cost Effective, Customer Knowledge

References