International Journal of Applied Marketing and Management

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Conceptualising Strategic Priorities of White Goods


Affiliations
1 Research Scholar, DMS Bhimtal Campus, Kumaon University, Uttarakhand, India
2 Director, Bhimtal Campus & Dean, Faculty of Commerce and Management Studies, Kumaon University, Bhimtal Campus, Nainital, Uttarakhand, India
     

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This study aims at finding out the effect of satisfaction of repurchases carried out by consumers on the basis of various factors of satisfaction. Consumer behaviour was taken up to assess the need of consumers from time to time, and to have an assessment of the dynamic nature of consumer behaviour indicating requirements of changes in products of various manufacturers or the brands, with a view to make a study of success in the market. This study has been conducted primarily on the basis of samples collected from 823 consumers in four districts of the Uttarakhand state, namely Nainital, Udham Singh Nagar, Almora, and Pithoragarh. The data collected was on the basis of the application of convenience sampling through interviews, and data collected from questionnaire responses. White goods were in the top priority with regard to the utmost satisfaction of consumers rebuying products.

Keywords

White Goods, Repurchase, Consumer, Satisfaction
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  • Conceptualising Strategic Priorities of White Goods

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Authors

Manish Uprety
Research Scholar, DMS Bhimtal Campus, Kumaon University, Uttarakhand, India
P. C. Kavidayal
Director, Bhimtal Campus & Dean, Faculty of Commerce and Management Studies, Kumaon University, Bhimtal Campus, Nainital, Uttarakhand, India

Abstract


This study aims at finding out the effect of satisfaction of repurchases carried out by consumers on the basis of various factors of satisfaction. Consumer behaviour was taken up to assess the need of consumers from time to time, and to have an assessment of the dynamic nature of consumer behaviour indicating requirements of changes in products of various manufacturers or the brands, with a view to make a study of success in the market. This study has been conducted primarily on the basis of samples collected from 823 consumers in four districts of the Uttarakhand state, namely Nainital, Udham Singh Nagar, Almora, and Pithoragarh. The data collected was on the basis of the application of convenience sampling through interviews, and data collected from questionnaire responses. White goods were in the top priority with regard to the utmost satisfaction of consumers rebuying products.

Keywords


White Goods, Repurchase, Consumer, Satisfaction

References