Table of Contents
Vol 6, No 2 (2021)
Open Access
Subscription Access
Articles
| Effect of WCM on the Profitability of Selected FMCG Companies – A Study | ||
| Somnath Das | ||
| Vol 6, No 2 (2021), Pagination: 1-11 | ||
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Abstract Views: 168 | PDF Views: 0 | |
| Impact of Emotional Appeal on Viral Video Advertising | ||
| Rushit Dubal | ||
| Vol 6, No 2 (2021), Pagination: 12-21 | ||
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Abstract Views: 143 | PDF Views: 0 | |
| Influence of Packaging Dimensions on the Patronage of Cosmetic Products among Female Students of the University of Uyo, Nigeria | ||
| Samuel George Etuk, Nfawa Erasmus Usani, Emem Akaninyene Sampson, Ini Smart Udoh | ||
| Vol 6, No 2 (2021), Pagination: 22-28 | ||
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Abstract Views: 148 | PDF Views: 0 | |
| Conceptualising Strategic Priorities of White Goods | ||
| Manish Uprety, P. C. Kavidayal | ||
| Vol 6, No 2 (2021), Pagination: 29-39 | ||
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Abstract Views: 191 | PDF Views: 0 | |