| Issue | Title | |
| Vol 2, No 2 (2017) | Determinants of Online Purchase Intention, Towards Firm Generated Content in Facebook | Abstract |
| Balakrishnan Menon | ||
| Vol 1, No 2 (2016) | Discretionary Savings and Investment Behaviour of Middle Class Households in India:Empirical Evidence | Abstract |
| S. C. Das, Vivek Kumar | ||
| Vol 3, No 2 (2018) | Disruptive Innovation in Advertising & Branding-Customer Retention for Sustaining Growth | Abstract |
| A. Prakash, Aswathi Nair, Dinesh Kumar | ||
| Vol 2, No 2 (2017) | Do Age and Gender Play a Role in Online Search Behaviour?A Study of Online Shoppers | Abstract |
| Shivani Nigam, Tejinderpal Singh, Suresh Kumar Chadha | ||
| Vol 4, No 2 (2019) | Does Language Targeting Help in Ethnic Advertising | Abstract |
| Manisha Garg | ||
| Vol 6, No 2 (2021) | Effect of WCM on the Profitability of Selected FMCG Companies – A Study | Abstract |
| Somnath Das | ||
| Vol 2, No 2 (2017) | Emotional and Fear Appeal in Advertising is an Effective Approach to Aware Against Air Pollution in Society | Abstract |
| Kunal, Tripta, S. N. Sahdeo | ||
| Vol 2, No 2 (2017) | Environmental Awareness as a Driving Force in Shaping Green Purchasing Behavior:Empirical Evidence from Indian Consumers | Abstract |
| Ubba Savita, Monika Rani | ||
| Vol 6, No 1 (2021) | Environmental Turbulence, Government Support, and Organisational Performance: A Study of SMEs | Abstract |
| Ashok Kumar, Neetu Andotra | ||
| Vol 1, No 2 (2016) | Factors Determining the Acceptance of E-Wallet | Abstract |
| Jay Trivedi | ||
| Vol 2, No 1 (2017) | Financial Inclusion and Economic Development:Role of Post Offices | Abstract |
| Neetu Andotra, Rashmi Manhas | ||
| Vol 4, No 2 (2019) | Financing the Bread Giver | Abstract |
| Rajeev Singh, Karishma Rana, Divya Gupta | ||
| Vol 3, No 2 (2018) | Foreign Trade Policy (2015-2020)-An Analytical Review | Abstract |
| Bharat Bhushan Sharma | ||
| Vol 2, No 2 (2017) | Gender in Evaluation of Service Environment Quality of Public Health Care Services | Abstract |
| Neetu Kumari, Sandeep Patyal | ||
| Vol 3, No 2 (2018) | GST:A Cure for Ills of Existing Indirect Tax Regime | Abstract |
| Nitin Garg | ||
| Vol 3, No 1 (2018) | Impact of Demographics on Customer Satisfaction in Online Banking | Abstract |
| D. Vijayalakshmi, M.V. Rajasekhar | ||
| Vol 6, No 1 (2021) | Impact of Digitalization on Education in India: Time Series Analysis | Abstract |
| Samreen samreen.r.mba.2020@miet.ac.in; samreenparveenmrt@gmail.com, Reenu Kumari | ||
| Vol 6, No 2 (2021) | Impact of Emotional Appeal on Viral Video Advertising | Abstract |
| Rushit Dubal | ||
| Vol 5, No 1&2 (2020) | Impact of Pandemic (2020) Disorders on Indian Consumers’ Perception:Importance, Thinking and Consumption of Grocery Products | Abstract |
| Harsh Sharma, Vaibhav Lowalekar | ||
| Vol 4, No 1 (2019) | Incidence of Unemployment Among Educated Youth | Abstract |
| Shikha Rajvanshi, Surabhi Saxena, Padmini Verma | ||
| Vol 4, No 1 (2019) | India Moving Towards a Better Composition of Trade @ 2019 | Abstract |
| Devesh Gupta, Geetika Shukla, Divya Gupta | ||
| Vol 5, No 1&2 (2020) | India’s Population-‘Bulging at its Seams?’:A Learning Perspective | Abstract |
| Rajib Dutta | ||
| Vol 6, No 2 (2021) | Influence of Packaging Dimensions on the Patronage of Cosmetic Products among Female Students of the University of Uyo, Nigeria | Abstract |
| Samuel George Etuk, Nfawa Erasmus Usani, Emem Akaninyene Sampson, Ini Smart Udoh | ||
| Vol 6, No 1 (2021) | Investigating the Change in Customers’ Sustainable Consumption Behaviour after the Outbreak of COVID-19 | Abstract |
| Mohammad Aghaei, Ali Ghasemian Sahebi, Rahil Kordheydari | ||
| Vol 4, No 2 (2019) | Mobile Based Library Services | Abstract |
| Nitasha Gandotra | ||
| 26 - 50 of 66 Items | First Previous 1 2 3 Next Last | |
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