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Eco-Strategy:New ICT Management Model Built on the Basis of the CSR Strategy and Green IT


Affiliations
1 ENSIAS Engineering School, Mohammed V University In Rabat, Morocco
 

The awareness of the Sustainable Development (SD) issues and stakeholder interactions in the field of information and communication technologies (ICT) management, forces companies to adopt the concepts of Corporate Social Responsibility (CSR) and Green IT to meet the challenges of innovation agility, and afterwards to create differentiation in the processes of governance and strategic alignment of ICT. In this article, we present the enhanced model of eco-strategy as a new generation model for ICT management, which will serve as a theoretical basis and aims to improve research in the field of responsible management of ICT. The updated eco-strategy model is composed of two dimensions: "ICT Green Alignment" and "ICT Green Governance". These dimensions were designed according to a Green IT and CSR strategy to provide companies with tools for the development of coherent and sustainable managerial strategies capable of boosting overall performance and to explore new levers of transition towards renewed management modes in service the SD.

Keywords

ICT Governance, ICT Alignment, ICT Management, Green IT, Responsible Management, Corporate Social Responsibility (CSR), Sustainable Development.
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  • Eco-Strategy:New ICT Management Model Built on the Basis of the CSR Strategy and Green IT

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Authors

Hba Rachid
ENSIAS Engineering School, Mohammed V University In Rabat, Morocco
Abdellah El Manouar
ENSIAS Engineering School, Mohammed V University In Rabat, Morocco

Abstract


The awareness of the Sustainable Development (SD) issues and stakeholder interactions in the field of information and communication technologies (ICT) management, forces companies to adopt the concepts of Corporate Social Responsibility (CSR) and Green IT to meet the challenges of innovation agility, and afterwards to create differentiation in the processes of governance and strategic alignment of ICT. In this article, we present the enhanced model of eco-strategy as a new generation model for ICT management, which will serve as a theoretical basis and aims to improve research in the field of responsible management of ICT. The updated eco-strategy model is composed of two dimensions: "ICT Green Alignment" and "ICT Green Governance". These dimensions were designed according to a Green IT and CSR strategy to provide companies with tools for the development of coherent and sustainable managerial strategies capable of boosting overall performance and to explore new levers of transition towards renewed management modes in service the SD.

Keywords


ICT Governance, ICT Alignment, ICT Management, Green IT, Responsible Management, Corporate Social Responsibility (CSR), Sustainable Development.

References