Narrating The Innovation of Taiwan's Culture and Education Business in Entrepreneuring

The development of Taiwan's culture and education business was virtually business operation full of interesting changed and struggled with adversities. This study adopted narrative approach and empirical research to explore development of Taiwan's culture and education business, the counter measures and responses of enter prises to such changes. Through the case study o "Taiwan Knowledge Bank (TKB)",it analyzed the mutual effects between the development of Taiwan's culture and education business and business operation. The narration of operator sledus back to the past, which brought about inspirations in terms of operation and management. The results of this study contained eight points: 1) Balance between innovation and risk to create a new business group; 2) Content is king; 3)Integrate core competitiveness to give full play of the comprehensive effect of economies of scope;(4)Create a new business group via blended learning; 5)Establish a system to implement business plan; 6)It's both difficult to startup and maintain a business;7) March the last mile of" betterness education"; 8) The recognition of entrepreneurship and operation innovation of entrepreneurs and employees. The results serve as the development strategies for the vast market of culture and education business and the reference of entrepreneurship and transformation of culture and education business.