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Applying Important-Performance Analysis to Home Stay Service Performance


Affiliations
1 Department of Tourism and M.I.C.E., Chung Hua University, 30012 Hsinchu, Taiwan, Province of China
 

In 2019, Taiwan has more than 8,000 home stays, and competition is very intense. In addition to accommodation, catering, and other core services, home stay operators add many unique services to attract consumers, but not every service receives consumer’s recognition. Therefore, through literature review, field survey, interviews with the home stay operators, and consumer survey, this research analyzes service performance by paired-samples t test and Important-Performance Analysis, and the research results can be used as a reference for home stay operators to improve their operational performance, in order to make their servicesmeet the needs of consumers.

Keywords

Home Stay, Core services, Service Performance, Important-Performance Analysis.
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  • Applying Important-Performance Analysis to Home Stay Service Performance

Abstract Views: 459  |  PDF Views: 141

Authors

Han-Chen Huang
Department of Tourism and M.I.C.E., Chung Hua University, 30012 Hsinchu, Taiwan, Province of China

Abstract


In 2019, Taiwan has more than 8,000 home stays, and competition is very intense. In addition to accommodation, catering, and other core services, home stay operators add many unique services to attract consumers, but not every service receives consumer’s recognition. Therefore, through literature review, field survey, interviews with the home stay operators, and consumer survey, this research analyzes service performance by paired-samples t test and Important-Performance Analysis, and the research results can be used as a reference for home stay operators to improve their operational performance, in order to make their servicesmeet the needs of consumers.

Keywords


Home Stay, Core services, Service Performance, Important-Performance Analysis.

References