International Journal of Engineering Research

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Role of Data Mining in CRM


Affiliations
1 Department of Computer Science Engineering, Vel Tech High Tech Dr. Rangarajan Dr. Sakunthala Engineering College, Avadi, Chennai-600062, Tamilnadu, India
2 Department of Management Studies, Vel Tech Ranga Sanku Arts & Science College, Avadi, Chennai-600062, Tamilnadu, India
3 Bharathiyar University, Coimbatore, India
4 Vel Tech Institute of Management, Vel Tech Dr. RR & Dr. SR Technical University, Avadi, Chennai-600062, Tamilnadu, India
 

Data mining allows extracting valuable information from the historical data and predicting outcomes of future situations. CRM considers the customer as the centre point, which values the customers of the organization. This article explores the various data mining techniques and its impact on CRM to redefine business processes and strategies.

Keywords

CRM, DM, Mining Model, BIS, CHAID.
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  • Role of Data Mining in CRM

Abstract Views: 129  |  PDF Views: 0

Authors

R. Uma Maheswari
Department of Computer Science Engineering, Vel Tech High Tech Dr. Rangarajan Dr. Sakunthala Engineering College, Avadi, Chennai-600062, Tamilnadu, India
S. Saravana Mahesan
Department of Management Studies, Vel Tech Ranga Sanku Arts & Science College, Avadi, Chennai-600062, Tamilnadu, India
Tamilarasan
Bharathiyar University, Coimbatore, India
A. K. Subramani
Vel Tech Institute of Management, Vel Tech Dr. RR & Dr. SR Technical University, Avadi, Chennai-600062, Tamilnadu, India

Abstract


Data mining allows extracting valuable information from the historical data and predicting outcomes of future situations. CRM considers the customer as the centre point, which values the customers of the organization. This article explores the various data mining techniques and its impact on CRM to redefine business processes and strategies.

Keywords


CRM, DM, Mining Model, BIS, CHAID.