A Study on the Demographic Profile of Customers of State Bank of India

Customer satisfaction is inarguably the core concepts that are at the crux of the marketing theory and practice. In today’s world of intense competition, the key to sustainable competitive advantage lies in delivering high quality services that will in turn result in satisfied customers. Therefore, there is not even an iota of doubt concerning the importance of service quality as the ultimate goal of service providers throughout the world. In an era of intense global competition; many organizations have now shifted the paradigm of service quality to customer’s perspective.

To provide a  quality service understanding  the demographic profile of the customer is very important.

The demographic profile gives a clear picture for the bank to concentrate ,understand the need of the customer and focus point. For this purpose a study has been carried out to understand the demographic profile of State bank of India in Coimbatore using percentage analysis and cross tabulation.