Abstract Views :158 |
PDF Views:0
Authors
Source
International Journal of Innovative Research and Development, Vol 2, No 8 (2013), Pagination:
Abstract
In this paper the author analyses the evolution of Green marketing by focusing on the major events that led to environmental awareness and also caught the attention of the consumers. The meaning of Green Marketing, Green Consumer and the concept of green washing is discussed. Author compares the current state of Green Products in US and India. The paper further studies the challenges in Green Marketing existing in India and also discusses the ways and means to tackle these issues.
Keywords
Green Marketing, Current State, Challenges, Strategies to Over Come
Full Text