International Journal of Innovative Research and Development

Abstract

Indian cell phone is one of the fastest growing markets after china and projected to reach 120 crore users by 2016. India has fast increase in number of mobile service provider companies which caused tariff rates success all-time low. Mobile market has made an effort to livelihood competition market by making reasonable full talk time rates. This allow mobile service provider to target high income as well as low income population for increasing the market share. The availability of number of subscriber’s options for customer and varied tariff rates of each mobile service provider. It is more important for the mobile service provider companies to mesmerize customers from competitors and maintain their own subscribers also. The purpose of the study are to find the factors that influence or attract customers to give profitable talk time at low price and explore into finding out the likeliness of purchasing attractive talk time from the service provider and knowing the behaviour of a customer while opting for full talktime. The category of research for this study is descriptive research format. The area covered under the study was Hyderabad due to accessibility of well mixed population based in Hyderabad or well-structured questionnaire was designed and managed to collect samples across Hyderabad due to huge population and need for variety of respondent, group sampling method was chosen, the sample size was 200. The variables considered for this study are customer demographics, customer satisfaction with existing mobile service provider. Factors influencing recharging attitude for full talk time packages and factors that affect recharging behaviour of customers and this were grouped into categories, Customers survive, low tariff plan with full talk time recharge packs, high talk time recharge packs and service problems. The results from this study have found that lowest full talk time plays very important role for recharging. It is found that there is relation between switching and purchasing a new service provider and the factors (customer service problem, usage problem) etc. After analysing and finding of study we proposed the mobile service provider concentrate on increasing attractive low full talk time and network stability competitively.

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