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International Journal of Innovative Research and Development, Vol 2, No 1 (2013), Pagination: 201-215
Abstract
Services and facilities offered by the banks to their customers establish the connecting link between the banker and the customers. They are the medium through which the banks launch their relationship with their customers. The core of banking does not merely lie in the acceptance of deposits from the public and advancement of loans to the needy businessmen. Banking has traditionally operated in a relatively stable environment for decades. In the current scenario, the customers demand a range of financial services and banking products to be offered to them under one roof. The place where all such services are offered is called as Financial Supermarket. Hence, it becomes necessary for the banks to develop competitive advantage. A competitive advantage provides customers with superior value compared with competitive offerings. Services and facilities offered by the banks to their customers establish the connecting link between the banker and the customers. They are the medium through which the banks launch their relationship with their customers. The core of banking does not merely lie in the acceptance of deposits from the public and advancement of loans to the needy businessmen. Banking has traditionally operated in a relatively stable environment for decades. In the current scenario, the customers demand a range of financial services and banking products to be offered to them under one roof. The place where all such services are offered is called as Financial Supermarket. Hence, it becomes necessary for the banks to develop competitive advantage. A competitive advantage provides customers with superior value compared with competitive offerings. The present study concentrates on the effectiveness of banks in creating awareness among the customers about various services/facilities offered by them. The present study has also made an earnest attempt to suggest valuable propositions to the banker to create awareness among the customers about the various services/facilities offered by them.
Keywords
Cashtree ATM, RTGS, Doorstep Banking, Bakassurance, Mutual Funds, Depository Services, CBS
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