Abstract
Critics of contract farming tend to emphasize the inequalities of the relationship and a position to sponsors than growers. The study conducted with 240 sugarcane growers under contract farming in sugarcane cultivation from four blocks in two districts of Odisha revealed that the respondents had stated very pertinent suggestions in planning, technological support, input supply, credit and finance, monitoring and supervision, policy framework, procurement and payment. Engaging experience and sincere field staffs, timely diagnosis of field problems, liasoning for credit facilities, timely input supply, involving related departments for resource mobilization, timely harvest, transparency in measurement, remunerative price and authority of Government with legal system were the important suggestions for the sustainability of sugarcane cultivation under contract farming.
