Green Supply Chain Initiatives of Manufacturing Firms:Complementary Versus Trade-Off

Organizations throughout the world are persistently striving hard to develop new and innovative ways to enhance their performance and competitiveness. Effective green supply chain management (GSCM) has become a potentially valuable means to secure competitive advantage and improve performance of the firm in the global market place. GSCM also helps to sustain natural ecosystems and human populations with a high standard of living. This research conceptualizes and tests the dimensions of green SCM practice, competitive advantage, and performance dimensions. Data for the study were collected from 62 manufacturing organizations and the relationships proposed in the framework were tested using Partial Least Square (PLS)-Structural Equation Modeling and moderating effects through Sobel Test. The results indicate that green SCM practices have a positive impact on competitive advantage and performance of the manufacturing enterprises.