ICTACT Journal on Management Studies

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Promotion of Investment in Micro Insurance Policy a Study with Reference to Kollam District Kerala


Affiliations
1 Department of Management Studies, Virudhunagar Hindu Nadars’ Senthikumara Nadar College, India
     

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The development of micro insurance in India not only depends on the product scheme and delivery system but also on generating the appropriate sub structure and motivating the performance of insurance agents. It is essential for programming the banks as significant delivery network for micro insurance and the banks could drive the process for the growth of the insurance in the rural. Currently, various NGOs and MFIs are also providing micro insurance policies apart from private and public insurance companies, whatever be the delivery system of micro insurance contact with potential clients or existing clients is necessary for the easy marketing of the policy and this is possible only by strengthening the existing agency force. The present paper examines the ways and means for improving investment in micro insurance policy with reference to Kollam district, Kerala State.

Keywords

Micro Insurance, Insurance Agent, Means for Improving Investment in the Policy.
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  • Ito Seiro and Kono Hiaki, “Why is the take up of Micro Insurance is so Low? Evidence from a Health Insurance Scheme in India”, The Developing Economics, Vol. 48, No. 1, pp. 74-101, 2010.

  • N. Majumdar, “How to Increase Life Insurance Penetration in the Next Decade”, Proceedings of 55th Annual Conference of Insurance Institute of India, pp. 12-16, 2010.

  • Mrinalini Shah and Shweta Dixit, “Distribution Channels for Incumbent Rural Insurance Industry Confidence”, Journal of Risk and Insurance, Vol. 6, No. 3-4, pp. 76-81, 2009.

  • K. Murali, “Beyond the Horizon-Whacky and Weird Insurance Policies”, Insurance Regulatory and Development Authority of India Journal, Vol. 9, No. 2, pp. 37-39, 2011.

  • B. Ramachandra Reddy, M. Gurumohan Reddy and E. Lavanya, “Role of Micro Insurance in Agriculture”, The Insurance Times, Vol. 31, No.12, pp. 21-27, 2011.

  • Jeyaseelan, “Micro Insurance for the Bottom of the Pyramid Market in India-the way forward”, Available at: http://www.docstoc.com/docs/26246380, Accessed on 2014.


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  • Promotion of Investment in Micro Insurance Policy a Study with Reference to Kollam District Kerala

Abstract Views: 236  |  PDF Views: 0

Authors

R. Neelamegam
Department of Management Studies, Virudhunagar Hindu Nadars’ Senthikumara Nadar College, India

Abstract


The development of micro insurance in India not only depends on the product scheme and delivery system but also on generating the appropriate sub structure and motivating the performance of insurance agents. It is essential for programming the banks as significant delivery network for micro insurance and the banks could drive the process for the growth of the insurance in the rural. Currently, various NGOs and MFIs are also providing micro insurance policies apart from private and public insurance companies, whatever be the delivery system of micro insurance contact with potential clients or existing clients is necessary for the easy marketing of the policy and this is possible only by strengthening the existing agency force. The present paper examines the ways and means for improving investment in micro insurance policy with reference to Kollam district, Kerala State.

Keywords


Micro Insurance, Insurance Agent, Means for Improving Investment in the Policy.

References