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A Study the Buyer Behaviour Towards Small Cars Produced by Maruti Suzuki India Limited in the Nilgiris District of Tamil Nadu


Affiliations
1 Department of Business Administration with Computer Application, Bharathiar University Arts and Science College, Gudalur, India
2 Department of Commerce with Computer Application, Bharathiar University Arts and Science College, Gudalur, India
     

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A study on the buyer behavior towards small cars is the most important for the car manufactures. Such an analysis will provide car manufacturers, a quantitative estimate of level of satisfaction being perceived by the customers. Therefore, in this study an attempt has been made to seek answers to the research questions such as how are the buyers satisfied with the price, fuel efficiency, maintenance, after-sale services and overall product features of the small cars in the study area? And what are the factors that influence the customers. Hence, in the present study, an attempt has been made to analyze the variables that affect the buyer behavior towards small cars particularly the small cars manufactured by the Maruti Suzuki India Limited in the Nilgiris district of Tamil Nadu.

Keywords

Behaviour, Monopoly, Passenger, Small Car.
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  • A Study the Buyer Behaviour Towards Small Cars Produced by Maruti Suzuki India Limited in the Nilgiris District of Tamil Nadu

Abstract Views: 249  |  PDF Views: 0

Authors

A. Jaganathan
Department of Business Administration with Computer Application, Bharathiar University Arts and Science College, Gudalur, India
K. Palanichamy
Department of Commerce with Computer Application, Bharathiar University Arts and Science College, Gudalur, India

Abstract


A study on the buyer behavior towards small cars is the most important for the car manufactures. Such an analysis will provide car manufacturers, a quantitative estimate of level of satisfaction being perceived by the customers. Therefore, in this study an attempt has been made to seek answers to the research questions such as how are the buyers satisfied with the price, fuel efficiency, maintenance, after-sale services and overall product features of the small cars in the study area? And what are the factors that influence the customers. Hence, in the present study, an attempt has been made to analyze the variables that affect the buyer behavior towards small cars particularly the small cars manufactured by the Maruti Suzuki India Limited in the Nilgiris district of Tamil Nadu.

Keywords


Behaviour, Monopoly, Passenger, Small Car.

References