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The Patterns And Preferences Of Online Shopping And The Influence Of Covid-19
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Covid-19 has had a major impact on businesses and consumers in various ways including that of online shopping. This paper is an exploratory study of the global patterns, preferences, and various other aspects of online shopping during the period impacted by Covid-19 by a primary survey of people of different countries. It was observed that Covid-19 has been a motivation for the use of online shopping by several respondents and also influenced the nature of purchases for some. It was perceived by most that their usage of the mode of shopping online is likely to remain the same or increase in the future. In addition, various perceived advantages, disadvantages of online shopping, and hindrances in its adoption were identified.
Keywords
Covid-19, Online Shopping, Ecommerce, Digital Economy
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