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Rani, Meena
- Perception of Trust and Value in Banking Sector
Abstract Views :234 |
PDF Views:103
Authors
Vinita Kaura
1,
Meena Rani
2
Affiliations
1 Faculty of Management Studies, Mody Institute of Technology & Science (A Deemed University), Lakshmangarh (Rajasthan), IN
2 Govt Dungar College Bikaner (Rajasthan), IN
1 Faculty of Management Studies, Mody Institute of Technology & Science (A Deemed University), Lakshmangarh (Rajasthan), IN
2 Govt Dungar College Bikaner (Rajasthan), IN
Source
Indira Management Review, Vol 9, No 2 (2015), Pagination: 35-41Abstract
The objective of this paper is to find out whether trust and value enhances customer satisfaction in banking sector. Data is collected from 200 customers of banking sector in Delhi. Structural equation modeling is used for data analysis. Results show that trust and value help in enhancing customer satisfaction.Keywords
Trust, Perceived Value, Customer Satisfaction.Full Text
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