A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Dahivale, Rohan
- Impact of Customer Satisfaction on Customer Loyalty and Switching Intentions:A Pilot Study on Telecom Sector in Pune City
Authors
1 MES Institute of Management & Career Courses, Pune, IN
Source
Indira Management Review, Vol 11, No 1 (2017), Pagination: 58-62Abstract
Telecom sector has materialized as the fastest growing service sector in India over the last decade. The cut-throat competition, technology pace and mobile number portability (MNP) have increased the challenges for the telecom service providers. The companies have accentuated on achieving customers’ satisfaction with loyalty and achieving customers’ retention.This research paper attempts to find the impact of customer satisfaction on customer loyalty and their switching intentions. The primary data collection is done with160 customers in Pune city. Researchers found that customer satisfaction has positive correlation with customer loyalty and negative correlation with customers’ switching intentions.
Keywords
Customer Satisfaction, Customer Loyalty, MNP, Telecom Sector.Full Text
- An Empirical Study of Market Potential of Digital Advertisement in Automation Sector with Special Reference to Pune City (India)
Authors
1 IMCC, Mayur Colony, Kothrud, Pune, IN
Source
Indira Management Review, Vol 12, No 1 (2018), Pagination: 9-18Abstract
This research paper gives an overview of the extent to which use of digital advertising can influence the industry; especially, the medium scale industries involved in the business of industrial automation in India. It gives an insight of the information available about digital marketing, its acceptance in India, the challenge what the automation industry is facing, finds the gaps, gives food for thought for the industry to enter the digital advertising (in a big way) and also to companies involved in business of digital marketing services to look into automation industry as a prospect to enhance their customer base. The main idea is to find out if the use of all the vital tools of digital advertising like mailers, promotion through SMS, online advertisements, popping up of the product information in customers’ most visited site, can bring about the solutions which the automation industry is looking for.
The research narrows down the focus to the medium size automation companies in India. The author, through this study, finds out the pain areas for marketing faced by customers in this industry and whether the option of using digital platform is good for them. By use of digital advertising, will the industry overcome the issues of cost which they are facing today on conventional marketing?
Keywords
Digital Advertisement, Automation Sector, Market Potential.Full Text
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