Ambient Media:A New Trend of Communication

As communication is a process by which two or more people exchange ideas, facts, feelings or impression in ways that each gains a common understanding of meaning, intent and use of message (Leagans, 1961). This is a conceptual paper. The ambient media is really one of the new and unique trends of media or communication. This aims to introduce the basic description of the various scopes of ambient media and also focuses the reasons of the growth of ambient media. This also focuses its effectiveness in various perspectives.