International Journal of Commerce & Business Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Online Consumer Behaviour


Affiliations
1 Department of Commerce, Al Ameen Arts Science and Commerce College, BENGALURU (KARNATAKA), India
     

   Subscribe/Renew Journal


The market of India has been witnessing a lot of changes especially with the advent of many global firms. These changes have been with regards to a higher penetration of the mass media, wide communication network availability of various categories and brands of goods and services increased, purchasing power leading to higher disposable income and a complex buying behaviour displayed by consumers at the market place. While firms are trying to deliver superior innovative and value added products and services in their attempt to delight the customers, they have realized that the key to understanding consumer behaviour lies in identifying those vital elements which derive a positive consumer value and work out the entire marketing programme to deliver that unique value. Internet makes life simple and innovative. People are doing business online and trade has become more easy and fast due to this. Internet provides new ways to promote business. Website becomes the essence of online business as to show their services and products. Internet gathers all competitors and consumers in one place. It brings new lane to promote, advertise products and services in market. All this has resulted in the growth of consumer's aspiration levels and their seeking right value and a certain lifestyle from the various products and services offerings. The challenge before marketers is to offer products, which will provide them the desired value satisfaction in this age of constantly changing consumer behaviour and aspirations.

Keywords

Consumer Behaviour.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Aaker, D.A., Kumar, V. and Day, G.S. (1998). Marketing research. 6thEd., John Wiley and Sons, NEWYORK, U.S.A.

  • Case, T., Burns, O. M. and Dick, G. N. (2001). Drivers of on-line purchasing among U.S. University Students. Proceedings of the 7th Americas Conference on Information Systems at Massachusetts, USA, August 2-5, 2001, 799-803pp.

  • Cuneyt, K. and Gautam, B. (2004). The impacts of quickness, price, payment risk and delivery?issues on on-line shopping, J. Socio-Econ., 33.

  • Haig, M. (2001). The e-marketing handbook. Dover, NH: Kogan Page. 10.

  • Hamid, N. R. A. and Kassim, N. (2004). International technology as a tool in customer?relationship management. J. America Academy of Business?

  • Heim, G. R. and Frendo, M. (1999). Legal aspects of ecommerce. Law technology.

  • Heim, G. R. and Sinha, K. K. (2001). Operational drivers of customer loyalty in electronic retailing: An Empirical Analysis of Electronic Food Retailers, Manufact. & Service Operations Mgmt., 3 (3) : 264-271.

  • Kesh, S., Ramanujan, S. and Nerur, S. (2002). A frame work for analyzing ecommerce Information Management & Computer Security, ?

  • Kotler, P. and Armstrong, G. (1997). Principles of marketing 9thEd. Cliffs, NJ: Prentice Hall.

  • Rundquist, J. and Chibba, A. (2004). The use of processes and methods in NPD– A survey of swedish Industry. Internat. J. Innov. & Technol. Mgmt., 1(1) : 37-54.


Abstract Views: 352

PDF Views: 0




  • Online Consumer Behaviour

Abstract Views: 352  |  PDF Views: 0

Authors

S. Nizar Ahmed
Department of Commerce, Al Ameen Arts Science and Commerce College, BENGALURU (KARNATAKA), India

Abstract


The market of India has been witnessing a lot of changes especially with the advent of many global firms. These changes have been with regards to a higher penetration of the mass media, wide communication network availability of various categories and brands of goods and services increased, purchasing power leading to higher disposable income and a complex buying behaviour displayed by consumers at the market place. While firms are trying to deliver superior innovative and value added products and services in their attempt to delight the customers, they have realized that the key to understanding consumer behaviour lies in identifying those vital elements which derive a positive consumer value and work out the entire marketing programme to deliver that unique value. Internet makes life simple and innovative. People are doing business online and trade has become more easy and fast due to this. Internet provides new ways to promote business. Website becomes the essence of online business as to show their services and products. Internet gathers all competitors and consumers in one place. It brings new lane to promote, advertise products and services in market. All this has resulted in the growth of consumer's aspiration levels and their seeking right value and a certain lifestyle from the various products and services offerings. The challenge before marketers is to offer products, which will provide them the desired value satisfaction in this age of constantly changing consumer behaviour and aspirations.

Keywords


Consumer Behaviour.

References