International Journal of Commerce & Business Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Indian E-Commerce


Affiliations
1 College of Agri Business Management, S.D. Agriculture University, Sardarkrushinagar, DANTIWADA (GUJARAT), India
     

   Subscribe/Renew Journal


Electronic commerce (e-commerce) or business is more than just another mode to sustain or boost existing business practices. Rather, electronic commerce is a paradigm shift. It is a disruptive innovation that is drastically altering the traditional approach of performing business. The e-commerce market is thriving and poised for robust growth in Asia, focusing in Indian context than it is showing marvelous business growth for the developing nation. The country has enjoyed exceptional augmentation of almost 50 per cent in the past five years. Although the trend of e-commerce has been making rounds in India for 15 years, the appropriate ecosystem has now started to fall in place. The extensive increase in the number of internet users, growing acceptability of online payments, the proliferation of internet-enabled gadgets and also favourable demographics are the key factors driving the growth story of e-commerce for the developing nation. The number of users making online transactions has been on a rapid growth trajectory and it is expected to grow from 11 million in 2011 to 38 million by the end of 2015. Venture capitalists (VC) and private equity players have demonstrated their confidence in the escalation of e-commerce in the India. This is sufficiently validated by the noteworthy increase in the total investments (US$305 million in 2011 against US$55 million in 2010). The present study has been undertaken to describe the present status and facilitators of e-commerce in India, analyze the present trends of e-commerce in India and examine the barriers of e-commerce in Indian context.

Keywords

E-Commerce, E-Business, E-Tailing, Value Proposition.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Block, M., Yves, P. and Arie, S. (1996). On the road of electronic commerce- A business value framework, gaining competitive advantage and some research issues. Working Paper: Fisher Center for Information Technology and Management, University of California, Berkeley.

  • Das, L. (2012). Growing trends of e-commerce and its role in consumers? Buying pattern. Internat. J. Mktg. Financial Services & Mgmt Res.,1 (10) : 200-209.

  • Fariselli, P., Oughton, C., Picory, C. and Sugden, R. (1999). Electronic commerce and the future for SMEs in a global market-place: Networking and public policies, Small Business Econ., 12 (3) : 261-275.

  • Fatimah, M.A., Kusairi, M.N. and Mohd, F.A. (2000). Ecommerce adoption in Malaysia: Problems and barriers from the firms perspective. Internation Conference on Electronic Commerce Proceedings, 21-23 November, Kuala Lumpur.

  • Goele, S. and Channa, N. (2012). Future of e-commerce in India. International Journal of Computing & Business Research, Proceedings of „I-Society 2012? at GKU, Talwandi Sabo Bathinda, Punjab (AvailableWebsites:http://www.researchmanuscripts.com/isociety2012/7.pdf, 10/11/2012).

  • Jain, S. and Kapoor, B. (2012). Ecommerce in India- boom and the real challenges. VSRD Internat. J.Business & Mgmt., 2 (2) : 47-53.

  • Kratchman, Stan, Jacob, Smith and Smith, L. Murphy (2008). Perpetration and prevention of cyber crimes. Internal Auditing, 23 (2) : 3-12.

  • Manocha, V. and Behl, N.(2012). E-commerce and its business models. IJMIE, 2 (5) : 295-305.

  • Oakes, C. (2002). Successful E-commerce means going back to the basics. Internat. Herald Tribune, 24 : 12.

  • Poon, S. and Swatman, P. (1999). An exploratory study of small business Internet commerce issues, Inform. & Mgmt., 35 (1) : 9-18.

  • Smith, Katherine T. (2011). Digital Marketing Strategies that Millennials Find Appealing, Motivating, or Just Annoying. Journal of Strategic Marketing, forthcoming. Available at: http://papers.ssrn.com/ sol3/papers.cfm?abstract_id=1692443.

  • Smith, Katherine T., Smith, L.M. and Smith, J.L.(2010). Case studies of cyber crime and its impact on marketing activity and shareholder value. Academy of marketing studies Journal, Forthcoming.

  • Soh, C., Quee, M., Fong, G., Chew, D. and Reid, E. (1997). The use of the Internet for business: the experience of early adopters in Singapore, Internet Research: Electro. Network Appl. & Policy, 7 (3): 217-228.

  • Turban, E., Lee, J., King, D. and Chung, H. (2002). Electronic commerce: A managerial perspective, NJ,Prentice Hall, P 4.


Abstract Views: 277

PDF Views: 0




  • Indian E-Commerce

Abstract Views: 277  |  PDF Views: 0

Authors

Yash J. Padhiyar
College of Agri Business Management, S.D. Agriculture University, Sardarkrushinagar, DANTIWADA (GUJARAT), India
Bhanupriya Choyal
College of Agri Business Management, S.D. Agriculture University, Sardarkrushinagar, DANTIWADA (GUJARAT), India
R. M. Patel
College of Agri Business Management, S.D. Agriculture University, Sardarkrushinagar, DANTIWADA (GUJARAT), India

Abstract


Electronic commerce (e-commerce) or business is more than just another mode to sustain or boost existing business practices. Rather, electronic commerce is a paradigm shift. It is a disruptive innovation that is drastically altering the traditional approach of performing business. The e-commerce market is thriving and poised for robust growth in Asia, focusing in Indian context than it is showing marvelous business growth for the developing nation. The country has enjoyed exceptional augmentation of almost 50 per cent in the past five years. Although the trend of e-commerce has been making rounds in India for 15 years, the appropriate ecosystem has now started to fall in place. The extensive increase in the number of internet users, growing acceptability of online payments, the proliferation of internet-enabled gadgets and also favourable demographics are the key factors driving the growth story of e-commerce for the developing nation. The number of users making online transactions has been on a rapid growth trajectory and it is expected to grow from 11 million in 2011 to 38 million by the end of 2015. Venture capitalists (VC) and private equity players have demonstrated their confidence in the escalation of e-commerce in the India. This is sufficiently validated by the noteworthy increase in the total investments (US$305 million in 2011 against US$55 million in 2010). The present study has been undertaken to describe the present status and facilitators of e-commerce in India, analyze the present trends of e-commerce in India and examine the barriers of e-commerce in Indian context.

Keywords


E-Commerce, E-Business, E-Tailing, Value Proposition.

References