International Journal of Commerce & Business Management

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Consumer Behaviour for Processed Products in Pune District of Maharashtra


Affiliations
1 College of Agribusiness Management, Narayangaon, Pune (M.S.), India
2 School of Agriculture, Lovely Professional University, Phagwara (Punjab), India
     

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Food processing has become very important to encourage forward as well as backward linkages in farming. The following objectives were studied to study the consumer behaviour and production and marketing behaviour parameters for processed food products.The conclusions of the study says that, Consumer purchase the Pratik pickle because of the availability, i.e., 42 per cent, There is 75 % consumers are purchase the pickle from retailer in nearer area. The large preference after Pratik is goes to pravin lonche. 63% people are used the Pratik Mango pickle, instead of other by processed products. Highest people are satisfied with the Pratik Mango pickle i.e. 66 per cent. 87% people are aware about Pratik Mango pickle processed product. 87 % people are used the ready to eat pickle. 100% retailers are satisfied with form of processed food products and 60% service factors responsible for processed products.

Keywords

Consumer Behaviour, Processed Products.
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  • Carrillo, E., Varela, P., Salvador, A. and Fiszman, S. (2011). Main factors underlying consumers’ Food choice: A first step for the understanding of attitudes toward “Healthy eating”. J. Sensory Studies, 26 (2) : 85–95.

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  • Consumer Behaviour for Processed Products in Pune District of Maharashtra

Abstract Views: 314  |  PDF Views: 0

Authors

Akshada V. Khaladkar
College of Agribusiness Management, Narayangaon, Pune (M.S.), India
Neha A. Godase
College of Agribusiness Management, Narayangaon, Pune (M.S.), India
Mahesh M. Kadam
School of Agriculture, Lovely Professional University, Phagwara (Punjab), India

Abstract


Food processing has become very important to encourage forward as well as backward linkages in farming. The following objectives were studied to study the consumer behaviour and production and marketing behaviour parameters for processed food products.The conclusions of the study says that, Consumer purchase the Pratik pickle because of the availability, i.e., 42 per cent, There is 75 % consumers are purchase the pickle from retailer in nearer area. The large preference after Pratik is goes to pravin lonche. 63% people are used the Pratik Mango pickle, instead of other by processed products. Highest people are satisfied with the Pratik Mango pickle i.e. 66 per cent. 87% people are aware about Pratik Mango pickle processed product. 87 % people are used the ready to eat pickle. 100% retailers are satisfied with form of processed food products and 60% service factors responsible for processed products.

Keywords


Consumer Behaviour, Processed Products.

References