International Journal of Commerce & Business Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Consumer Behaviour Towards American Foods in Bengaluru City


Affiliations
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore (T. N.), India
2 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences (G.K.V.K.), Bengaluru (Karnataka), India
     

   Subscribe/Renew Journal


Consumers desire eating outto at restaurants especially American Food Restaurants (AFR) in order to spend time with their family and friends, for socializing as they are family oriented with a spacious layout, providing live entertainment, parking space and rooms for special functions/occasions, celebration, seminars, banquets and are located at convenient locations, as well as they are easily accessible and flexible. These restaurants providean international ambience that is perceptibly chic and contemporary providing different modes of payment, having a comfortable and welcoming feeling, enjoying a high degree of popularity among children aiming to provide a memorable experience to customers at low budgets. The Indian market for chain restaurants is expected to show significant growth, mainly due to the rise of the Quick Service Restaurants (http://www.technopak.com/reports.html., 2013).

Keywords

Behaviour Towards, American Foods.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Ali, J., Kapoor, S. and Moorthy, J. (2010). Buying behaviour of consumers for food products in an emerging economy. British Food J., 112 (2): 109-124.

  • Arulogun, O.S. and Owolabi, M.O. (2011). Fast food consumption pattern among under graduates of the University of Ibadan, Nigeria: Implications for nutrition education. J.Agric. Food Technol.,1(6): 89-93.

  • Cunha, L. M., De Moura, A. P., Lima, R. C. and Frias, A. (2010). Valorisation of menu labelling at fast food restaurants: Exploring consumer perceptions. Brazilian J. Food Technol., 19 (21): 55-64.

  • Gupta, K.B. and Nagar, P. (2009). Consumer behaviour for food products in India. Paper presented in: International Food & Agribusiness Management Association for 19th Annual World Symposium, Indian Institute of Management.,Lucknow. June 20-21, p. 13.

  • Hartman Group (2008). Consumer understanding of buying local. Pulse Report.,p. 22-23.

  • Hirekenchanagoudar, R. (2008). Consumer behaviour towards Ready-To-Eat food products. MBA (ABM) Project Report, University of Agricultural Sciences, Dharwad (Karnataka) India.

  • Ibrahim, Y. and Vignali, C. (2005). Predicting consumer patronage behaviour in the Egyptian fast food business. Innovative Mktg.,1 (2): 60-76.

  • Katie, J. (2012). Evaluating the consumer buying behaviour towards Indian food in the UK food market. M.Sc. (Business Economics) Thesis, Oxford University, U.K.

  • Koutroulou, A. and Tsourgiannis, L. (2011). Factors affecting consumers purchasing behaviour towards local foods in Greece: The case of the Prefecture of Xanthi. Scientific Bulletin - Econ. Sci.,10 (2): 16-18.

  • Kumudha, A. and Thilaga, S. (2013). Buying behaviour of consumers with regard to soft drinks with reference to Coimbatore city. Internat. J. Res. Comput. Applic.& Mgmt.,3 (11): 52-56.

  • Motus, L. (2012). The behaviour of Estonian consumers towards chilled and canned ready meals case study: Portion dishes and canned soups. MBA (Services and customer relationship management) Project Report, Laurea University of Applied Sciences., Hyvinkaa Unit.

  • Paul, J. and Rana, J. (2012). Consumer behaviour and purchase intention for organic food. J. Consumer Mktg., 29 (6): 412 – 422.

  • Prabhavathi, Y., Kishore, N. T. K. and Kumar, M. R. (2014). Consumer preference and spending pattern in Indian fast food industry. Internat. J. Scientific & Res. Public.,4(2): 1-5.

  • Sheeja, A. (1998). An analysis of consumer buying behaviour towards processed spices. M. Sc. (Ag.) Thesis, Tamil Nadu Agricultural University, Coimbatore, T.N. (India).

  • Shoyemi, A. O. (2014), Consumer’s perception of International quick service restaurants in Nigeria: A case study of Kentucky fried chicken (KFC). MBA (International) Project Report, Dublin Business School., Nigeria.

  • Swamy, M. B., Kumar, T. A. and Rao, K.S. (2012). Buying behaviour of consumers towards instant food products (a study done at Hyderabad city of Andhra Pradesh state, India). Internat. J. Res. & Computational Technol.,2 (2): 1-13.

  • Usha, V. (2007). A study on buying behaviour of consumers towards instant food products in Kolar district. MBA (ABM) Project Report, University of Agricultural Sciences, Dharwad (Karnataka) India.

  • Zafar, M. I., Abbasi, S., Chaudhry, A. and Riaz, A. (2002). Consumer behaviour towards fast food. Pakistan J. Food Sci.,12 (3): 71-75.

  • http://www.crisil.com/index.jsp.

  • http://www.technopak.com/reports.html.


Abstract Views: 294

PDF Views: 0




  • Consumer Behaviour Towards American Foods in Bengaluru City

Abstract Views: 294  |  PDF Views: 0

Authors

Pooja S. Bhat
Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore (T. N.), India
T. N. Venkata Reddy
Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences (G.K.V.K.), Bengaluru (Karnataka), India
P. K. Mandanna
Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences (G.K.V.K.), Bengaluru (Karnataka), India

Abstract


Consumers desire eating outto at restaurants especially American Food Restaurants (AFR) in order to spend time with their family and friends, for socializing as they are family oriented with a spacious layout, providing live entertainment, parking space and rooms for special functions/occasions, celebration, seminars, banquets and are located at convenient locations, as well as they are easily accessible and flexible. These restaurants providean international ambience that is perceptibly chic and contemporary providing different modes of payment, having a comfortable and welcoming feeling, enjoying a high degree of popularity among children aiming to provide a memorable experience to customers at low budgets. The Indian market for chain restaurants is expected to show significant growth, mainly due to the rise of the Quick Service Restaurants (http://www.technopak.com/reports.html., 2013).

Keywords


Behaviour Towards, American Foods.

References