International Journal of Commerce & Business Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Pre-Purchase and Post-Purchase Behaviour of Farmer for Fertilizers in Nagar and Shrirampur Tahsil


Affiliations
1 College of Agriculture Business Management, Loni (M.S.), India
     

   Subscribe/Renew Journal


This study was conducted in between July 2018 and Sept. 2018 on a sample of 200 farmers selected on convenience from 12 villages of two talukas of Ahmednagar district of Maharashtra. Primary data were collected by sampling method on pretested semi-structured schedules. The finding suggested that about 30 per cent and 40 per cent farmers used water soluble fertilizers (WSFs) in Nagar and Shrirampur taluka, respectively. We selected Vedant fertilizer for sampling (Microsoft 6 and Amizone) to farmers because of these two products are newly launched and there are low sales in Nagar and Shrirampur taluka of Ahmednagar district. After sampling to 100 farmers of Nagar and 100 farmers of Shrirampur, we observed farmers purchase Vedant products. Water soluble fertilizers gives good result on crop after few days of sampling most of farmer observed healthy development of crop so farmers purchase nutrilex water soluble fertilizers.

Keywords

Water Soluble, Fertilizers, Sampling, Pre-Purchase, Post-Purchase, Consumer Behaviour.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Absher, Curtis W. (1988). What’s in it for me? An extension specialist’s perspective. pp. 12 In: Proceedings, national integrated resource management leadership conference. Colorado State University, Denver, CO.

  • Alternative Agriculture (1989). National research council. National Academy Press, Washington, D.C., U.S.A.

  • Andrew, Chris O. and Peter, E. Hildebrand (1982). Planning and conducting applied agricultural research. Westview Press, Boulder, CO.

  • Cooperative Extension Work. USDA Extension Service Circular #26. Cornell University Extension Service, Ithaca, NY.

  • Erosion and Productivity Workshop. Soil erosion and productivity research issues. St. Paul, MN: University of Minnesota. p. xi.

  • Extension Efforts to Increase Farm Profitability through Integrated Programmes. Cooperative Extension Service.

  • GoI (2011).Annual Report 2010-11, Department of fertilizers, ministry of chemicals and fertilizers, Government of India, New Delhi, pp. 103.

  • GoI (2011a). Interim report of the task force on direct transfer of subsidies on kerosene, LPG and fertilizer, Department of Expenditure, Ministry of Finance, Govt. of India, New Delhi, June 2011.

  • GoI (2012). Union budget – Various issues from 2002-03 to 2012-13. Ministry of Finance, Government of India, New Delhi, India.

  • GoI (2012a). Report of the working group on fertilizer industry for the twelfth five year plan (2012-13 to 206-17), Department of Fertilizers, Ministry of Chemicals and Fertilizers, Govt. of India, New Delhi, India.

  • GoI (2012b). All India Report on Input Survey 2006-07, Agricultural census division, Department of Agriculture and Co-operation, Ministry of Agriculture, Government of India, New Delhi, India.

  • GoI (2012c). Rates of P and K Fertilizers for 2011-12, Department of fertilizers, ministry of chemicals and fertilizers, Government of India, New Delhi, India.

  • Gulati, Ashok (1990). Fertilizer subsidy: Is the cultivator ‘net subsidised’? Indian J. Agric. Econ., 45 (1): 1-11.

  • Gulati, Ashok and Sharma, Anil (1995). Subsidy syndrome in Indian agriculture, Econ. & Polit. Weekly, 30 (39): A93 - A110.

  • Gulati, Ashok and Narayanan, Sudha (2003). The subsidy syndrome in Indian Agriculture. Oxford University Press, New Delhi, India.

  • Heritage Horizons (1976). Extension’s commitment to people. Madison, WI : J. Extn., 75-91, 168-169pp.

  • Information Bureau (2012). Government of India, New Delhi, August 24, 2012.

  • Larson, Foster and Allmaras, Smith (1990). Proceedings, soil erosion and productivity workshop. Soil Erosion and Productivity Research Issues. St. Paul, MN: University of Minnesota. p. xi.

  • Lippke, Lawrence A., Howard, W. Ladewig and Ellen, Taylor, Powell (1987). Systems approach, interdiscipinary programming. pp. 17-18 in National Assessment of Extension Efforts to Increase Farm Profitability through Integrated Programmes. Co-operative Extension Service.

  • Ministry of Chemicals and Fertilizers (2012). Press information bureau, Government of India, New Delhi, April 27, 2012.

  • Morris, M., Kelly, V.A., Kopicki, R. and Byerlee, D. (2007). Promoting increased fertilizer use in Africa: Lessons Learned and Good Practice Guidelines”, World Bank, Washington, D.C., U.S.A.

  • Panagariya, Arvind (2001). Fertilizer subsidy, Economic Times, February 28, 2001.

  • PIB (2012). Import of fertilizers, Ministry of Chemicals and Fertilizers, Press.

  • PIB (2012a). Year-wise amount of fertilizer subsidy released during 2009-10 to 2011.

  • PMEAC (2012). Economic outlook 2012/13, Economic Advisory Council to the Prime Minister, New Delhi, August 2012.

  • Programming, pp. 17-18 in National Assessment of stage of on-farm research: Identifying factors for experimentation. International Maize and Wheat Improvement Center (CIMMYT) and International Center for Tropical Agriculture (CIAT).

  • Swanson, E.R., Flinn and Denning, Barker (1979). Working with other disciplines. American J. Agric. Econ., 61 (5) : 849-859.

  • Tripp, Robert and Jonathan Woolley (1989). The planning stage of on-farm research: Identifying factors for experimentation. International Maize and Wheat Improvement Center (CIMMYT) and International Center for Tropical Agriculture (CIAT).

  • Wright, W.J. (1926). A study of demonstrations as used in co-operative extension work. USDA Extension Service Circular #26. Ithaca, NY: Cornell University Extension Service.


Abstract Views: 325

PDF Views: 0




  • Pre-Purchase and Post-Purchase Behaviour of Farmer for Fertilizers in Nagar and Shrirampur Tahsil

Abstract Views: 325  |  PDF Views: 0

Authors

S. B. Magar
College of Agriculture Business Management, Loni (M.S.), India
A. S. Kshirsagar
College of Agriculture Business Management, Loni (M.S.), India

Abstract


This study was conducted in between July 2018 and Sept. 2018 on a sample of 200 farmers selected on convenience from 12 villages of two talukas of Ahmednagar district of Maharashtra. Primary data were collected by sampling method on pretested semi-structured schedules. The finding suggested that about 30 per cent and 40 per cent farmers used water soluble fertilizers (WSFs) in Nagar and Shrirampur taluka, respectively. We selected Vedant fertilizer for sampling (Microsoft 6 and Amizone) to farmers because of these two products are newly launched and there are low sales in Nagar and Shrirampur taluka of Ahmednagar district. After sampling to 100 farmers of Nagar and 100 farmers of Shrirampur, we observed farmers purchase Vedant products. Water soluble fertilizers gives good result on crop after few days of sampling most of farmer observed healthy development of crop so farmers purchase nutrilex water soluble fertilizers.

Keywords


Water Soluble, Fertilizers, Sampling, Pre-Purchase, Post-Purchase, Consumer Behaviour.

References