International Journal of Commerce & Business Management

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Determinants and Challenges in Online Shopping in Kerala


Affiliations
1 Department of Rural Marketing Management, College of Co-operation, Banking and Management, Kerala Agricultural University, Vellanikkara, Thrissur (Kerala), India
2 Christ College (Calicut University), Irinjalakkuda, Thrissur (Kerala), India
3 Department of Rural Marketing Management, Kerala Agricultural University, Vellanikkara, Thrissur (Kerala), India
     

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Considering the promising future of on line marketing the study aimed to analyse the determinants and constraints of on line marketing. 120 students (who were engaging in online shopping) selected from two colleges (representing one professional and one traditional college) from Thrissur district consisting of 60 male and 60 female respondents were equally selected and primary survey was conducted through a structured interview schedule. The study highlighted that major factor of online shopping is convenience. Online marketers may pay more attention to free delivery, or free gift and do the best to build, enhance and maintain their good reputation. Delivery in time is an vital factor and important constraint, the proper delivery in time and nearest place it will create trust and image of the websites, therefore, advisable to concentrate on proper delivery services.

Keywords

On Line Marketing, Determinants, Constraints Online Shopping Behaviour.
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  • Adnan, H. (2014). An analysis of the factors affecting online purchasing behavior of Pakistani consumers. Internat. J. Mktg. Stud., 6(5) : 133-148.

  • Khalil, N. (2014). Factors affecting the consumer’s attitudes on online shopping in Saudi Arabia. Internat. J. Scient. & Res. Public., 4 (11) : 1-8.

  • Moshref Javadi, M.H., Dolatabadi, H.R., Nourbakhsh, M., Poursaeedi, A. and Asadollahi, A.R. (2012). An analysis of factors affecting on online shopping behavior of consumers. Internat. J. Mktg. Stud., 4 (5) : 81-98

  • Yoruk, D., Dündar, S., Moga, L.M. and Neculita, M. (2011). Drivers and attitudes towards online shopping: Comparison of Turkey with Romania. BIMA Publishing, Communication of the IBIMA. 2011, pp.1-13.


Abstract Views: 336

PDF Views: 1




  • Determinants and Challenges in Online Shopping in Kerala

Abstract Views: 336  |  PDF Views: 1

Authors

Haritha Paul
Department of Rural Marketing Management, College of Co-operation, Banking and Management, Kerala Agricultural University, Vellanikkara, Thrissur (Kerala), India
R. Krishna
Christ College (Calicut University), Irinjalakkuda, Thrissur (Kerala), India
K. N. Ushadevi
Department of Rural Marketing Management, Kerala Agricultural University, Vellanikkara, Thrissur (Kerala), India

Abstract


Considering the promising future of on line marketing the study aimed to analyse the determinants and constraints of on line marketing. 120 students (who were engaging in online shopping) selected from two colleges (representing one professional and one traditional college) from Thrissur district consisting of 60 male and 60 female respondents were equally selected and primary survey was conducted through a structured interview schedule. The study highlighted that major factor of online shopping is convenience. Online marketers may pay more attention to free delivery, or free gift and do the best to build, enhance and maintain their good reputation. Delivery in time is an vital factor and important constraint, the proper delivery in time and nearest place it will create trust and image of the websites, therefore, advisable to concentrate on proper delivery services.

Keywords


On Line Marketing, Determinants, Constraints Online Shopping Behaviour.

References